Media Guide Overview

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Overview for media guide assignment in J452: Advanced PR Writing

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Media Guide Overview

  1. 2. Your Audience <ul><li>Educated </li></ul><ul><li>Curious </li></ul><ul><li>Cynical </li></ul><ul><li>Busy! </li></ul>
  2. 4. Complicated Story?
  3. 5. The Media Guide: What It’s Not <ul><li>An attempt to persuade anyone </li></ul><ul><li>An effort to craft a positive or particularly-”angled” story for a journalist </li></ul>
  4. 6. <ul><li>A Resource </li></ul><ul><li>Credible Source Material </li></ul><ul><li>Accurate Information </li></ul>The Media Guide: What It Is
  5. 7. Example: Womenspace <ul><li>Media Audit: 127 stories from 2000 - 2006 </li></ul><ul><li>52,672 domestic violence related arrest. </li></ul><ul><li>Largely inaccurate coverage: </li></ul><ul><ul><li>lack of accurate information </li></ul></ul><ul><ul><li>failure to identify as domestic violence and provide context </li></ul></ul><ul><ul><li>failure to connect with experts and domestic violence service organizations </li></ul></ul>
  6. 8. Domestic Violence Myths <ul><li>Causes: </li></ul><ul><ul><li>Drugs & alcohol </li></ul></ul><ul><ul><li>Anger </li></ul></ul><ul><ul><li>Stress </li></ul></ul><ul><ul><li>Batterers “lose control” </li></ul></ul><ul><ul><li>Women Provoke </li></ul></ul><ul><li>Battering is rare </li></ul><ul><li>If a woman really wanted to leave, she could just pack up and go </li></ul><ul><li>Violence is usually an isolated incident </li></ul>Noah, age 4. In foster care in Lane County
  7. 9. Best Issues for a Media Guide? <ul><li>Terrorism & Public Health </li></ul><ul><li>Domestic Violence </li></ul><ul><li>Local Food Movement </li></ul><ul><li>GLBT Issues </li></ul><ul><li>Major Transportation Accident </li></ul><ul><li>Weight-Loss Claims </li></ul>
  8. 10. http://del.icio.us/kellimatthews/media_guide

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