Corporateblogging

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  • Corporateblogging

    1. 1. Corporate Blogging
    2. 2. What Makes a Blog Successful? <ul><li>Among 20 “successful” corporate bloggers (see the “blogging success study” in your packet) </li></ul><ul><ul><li>Culture </li></ul></ul><ul><ul><li>Transparency </li></ul></ul><ul><ul><li>Time </li></ul></ul><ul><ul><li>Dialogue </li></ul></ul><ul><ul><li>Entertaining Writing Style & Personality </li></ul></ul>
    3. 3. Culture <ul><li>highlight unique culture </li></ul><ul><li>overcome negative perceptions </li></ul><ul><ul><li>Microsoft Blogs </li></ul></ul>
    4. 4. Transparency <ul><li>Establishes credibility </li></ul><ul><li>Cite other sources of knowledge and expertise </li></ul>
    5. 6. Dialogue <ul><li>The ability and willingness to create dialogue in the greater community </li></ul><ul><li>Stonyfield Farms </li></ul>
    6. 7. Writing Style <ul><li>Style </li></ul><ul><li>Blogger’s lifestyle, experience and opinions </li></ul><ul><li>Humor bridges the gap between writer and reader </li></ul>
    7. 8. Active Monitoring <ul><li>Technorati </li></ul><ul><li>Google Blogs </li></ul><ul><li>Google News </li></ul><ul><li>YouTube Channels </li></ul>
    8. 9. Outreach <ul><li>Read & Comment </li></ul><ul><ul><li>build dialogue with others in your community </li></ul></ul><ul><ul><li>making the conversation visible </li></ul></ul><ul><li>Reciprocal Relationship </li></ul>
    9. 10. Engage <ul><li>Who will write? </li></ul><ul><li>Code of Ethics </li></ul><ul><li>Your topic </li></ul><ul><li>Negative Buzz </li></ul>
    10. 11. <ul><li>Ogilvy has come up with a great list of 25 types </li></ul>Types of Blogs
    11. 14. The Blog <ul><li>Choose: Public Relations, Advertising or Marketing </li></ul><ul><li>Set up a FREE account via: </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>PRBlogs.org </li></ul></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><li>Blog.com </li></ul></ul>
    12. 15. The Requirements <ul><li>Post A: You’ll need to respond to a “prompt” from me. </li></ul><ul><li>Post B: Respond or post about a topic of your choice. </li></ul>
    13. 16. The Requirements, Cont’d <ul><li>2 posts per week. </li></ul><ul><li>Min: One link </li></ul><ul><li>Encouraged: Video, audio, multimedia </li></ul><ul><li>Min: One comment on another blog </li></ul>

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