Best Practices
How to find best practices

Identify the area(s) of
interest: think beyond your
industry

Talk to your trade association

...
First Steps... Where would you
  look for best practice info?
Industry: building, land     Target Audience:
development, a...
Let’s Give it a Try...
Your Assignment
Identify 6 - 8 different best
practices: the more variety,
the better

Write up your report in the
format ...
Best Practices Assignment
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Best Practices Assignment

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Assignment description for the best practices report in J454 PR Campaigns

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Best Practices Assignment

  1. 1. Best Practices
  2. 2. How to find best practices Identify the area(s) of interest: think beyond your industry Talk to your trade association Reference communication industry sites such as: Marketing Profs, Marketing Sherpa, PRSA
  3. 3. First Steps... Where would you look for best practice info? Industry: building, land Target Audience: development, architecture, Residential, Commercial urban planning Similar Project: Urban Geography: cities with village, mixed use project similar demographics to Eugene Professional associations: planning, architecture
  4. 4. Let’s Give it a Try...
  5. 5. Your Assignment Identify 6 - 8 different best practices: the more variety, the better Write up your report in the format that works for your team: will be based on your results Be smart! You can use this information when you’re planning your campaign

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