Before&After

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slides before & after examples based on presentation zen principles. Video on slide 4

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Before&After

  1. 2. <ul><li>The audit’s scope should match the size and complexity of the organization </li></ul>
  2. 3. <ul><li>Your PR Audit Should Work to Measure Effectiveness of Your Communication Programs </li></ul>Organization Department Employee Group Internal Focus
  3. 4. <ul><li>Examine a Particular Subject </li></ul><ul><li>Analyze a Specific Media Channel </li></ul><ul><li>Uncover Misunderstandings </li></ul><ul><li>Relieve Bottlenecks </li></ul><ul><li>Discover New Opportunities </li></ul>External Focus
  4. 5. Return on Investment <ul><li>Measure Cost Effectiveness </li></ul><ul><li>Evaluate Ongoing Programs </li></ul><ul><li>Confirm (or not) Hunches </li></ul><ul><li>Clarify Questions </li></ul><ul><li>(Sometimes) Reorient Concepts Among Sr. Management </li></ul>

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