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11 Marine Corps Principles to Apply to Business

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The Marine Corps is known for many things: Leadership, Teamwork, Courage, Commitment, Perseverance, Honor and more. But there also are other important, if lesser known, Marine Corps principles that help them win – and can help businesses win – on Wall Street – where Ken Marlin spent the better part of the past sixteen years – and on Main Street, where he worked and led technology businesses for ten years before that. In his book, “The Marine Corps Way to Win on Wall Street” (St. Martin Press) Ken Marlin writes about 11 key Marine Corps principles that he gathered even earlier – over the course of a decade on active duty as a US Marine. In this presentation he summarizes each of those 11 principles and gives each context. Each of these 11 principles represents a key insight and suggests where business leaders, Wall Street leaders and even politicians should focus - and perhaps change – in an effort not only to win – but also to do so the Marine Corps Way – by doing the right things, for the right reasons, every time. You won’t find these principles in any training manual. But many Marines will recognize their universal applicability. It’s about Seizing the High Ground. It’s about winning – and doing so in ways that make you proud. That’s “The Marine Corps Way.”

More about the book here: http://www.marlinllc.com/marine-corps-way

Published in: Business

11 Marine Corps Principles to Apply to Business

  1. 1. 1 1 M A R I N E C O R P S P R I N C I P L E S F O R S U C C E S S O N W A L L S T R E E T A N D O N M A I N S T R E E T b y K e n M a r l i n S E E M O R E A N D D O W N L O A D A N E X C E R P T A T M A R L I N L L C .C O M #M A R I N E W A Y T O W I N
  2. 2. M A R I N E S H A V E A C H I E V E D V I C T O R Y T H R O U G H O U T H I S T O R Y B E C A U S E O F O U R C O R E V A L U E S . http://www.marlinllc.com/marine­corps­way
  3. 3. I T ’S A B O U T H O N O R , C O U R A G E , C O M P E T E N C E , C O M M I T M E N T , T E A M W O R K A N D L O Y A L T Y , D I S C I P L I N E , R E S P E C T A N D P E R S E V E R I N G I N T H E F A C E O F A D V E R S I T Y . http://www.marlinllc.com/marine­corps­way
  4. 4. T H E R E 'S N O S U C H T H I N G A S A "F O R M E R M A R I N E ." http://www.marlinllc.com/marine­corps­way
  5. 5. WALL STREET ONCE WAS ABOUT DOING THE RIGHT THING FOR THE CLIENT - BEING A TRUSTED ADVISOR http://www.marlinllc.com/marine­corps­way
  6. 6. T H E N C A M E : Ivan Boesky Michael Milken Gordon Gekko Bernard Madoff Enron WorldCom GM VW Vietnam Iraq S&L Crisis Great Recession conflicts of interest currency manipulation fraudulent mortgages and more... http://www.marlinllc.com/marine­corps­way
  7. 7. SEVEN OUT OF TEN SAY EVERYONE ON WALL STREET IS WILLING TO BREAK THE LAW FOR BIGGER PROFITS. ONLY OUR POLITICIANS FARE WORSE. TWO-THIRDS OF AMERICANS THINK THAT THOSE WHO WORK ON WALL STREET “ARE NOT AS HONEST AND MORAL AS OTHER PEOPLE,” http://www.marlinllc.com/marine­corps­way
  8. 8. “THE REASONABLE MAN ADAPTS HIMSELF TO THE WORLD; THE UNREASONABLE ONE PERSISTS TO ADAPT THE WORLD TO HIMSELF. THEREFORE ALL PROGRESS DEPENDS ON THE UNREASONABLE MAN.” - GEORGE BERNARD SHAW http://www.marlinllc.com/marine­corps­way
  9. 9. THE MARINE CORPS IS FILLED WITH “UNREASONABLE” PEOPLE TRYING TO CHANGE THE WORLD... http://www.marlinllc.com/marine­corps­way
  10. 10. THE MARINE CORPS WAY HAS ELEVEN PRINCIPLES WHICH, WHEN COMBINED, CAN IMPROVE THE ODDS OF SUCCESS ON THE BATTLEFIELD, ON WALL STREET, IN WASHINGTON AND ON MAIN STREET – AND LET PEOPLE FEEL GOOD ABOUT IT. IT WORKS #M A R I N E W A Y T O W I N http://www.marlinllc.com/marine­corps­way
  11. 11. TOO MANY PEOPLE FOCUS ON TACTICS (MAKING SALES, REDUCING COSTS,CLOSING DEALS)– AS OPPOSED TO FOCUSING ON THE ACTIONS (OR TRANSACTIONS) THAT ADVANCE US MOST TOWARDS STRATEGIC GOALS. 1) TAKE THE LONG VIEW: http://www.marlinllc.com/marine­corps­way
  12. 12. IT IS NOT NECESSARY TO FIGHT EVERY BATTLE THAT PRESENTS ITSELF. JUST AS ADMIRAL NIMITZ AND GENERAL MACARTHUR SKIPPED ISLANDS IN WWII, SOMETIMES, NOT TAKING ADVANTAGE OF OPPORTUNITIES CAN ADVANCE YOU TOWARDS YOUR OBJECTIVES MORE EFFICIENTLY THAN FIGHTING THEM. IT'S ALL ABOUT KEEPING THE LONG-TERM MISSION AT THE FOREFRONT. http://www.marlinllc.com/marine­corps­way
  13. 13. “IN THE SIMPLE MORAL MAXIM THE MARINE CORPS TEACHES: DO THE RIGHT THING, FOR THE RIGHT REASON. NO EXCEPTION EXISTS THAT SAYS: UNLESS THERE'S CRITICISM OR RISK. DAMN THE CONSEQUENCES.” MISSION AL JAZEERA: BUILD A BRIDGE, SEEK THE TRUTH, CHANGE THE WORLD - JOSH RUSHING 2 )T A K E A S T A N D : http://www.marlinllc.com/marine­corps­way
  14. 14. HAD SOME SENIOR PEOPLE AT VOLKSWAGEN TAKEN A STAND ON EMISSIONS TESTING, VW WOULD NOT NOW BE LOOKING AT BILLIONS OF DOLLARS IN LOSSES—AND A SERIOUS DENT IN THEIR REPUTATION. http://www.marlinllc.com/marine­corps­way
  15. 15. HAD SOME SENIOR PEOPLE AT GM TAKEN A STAND ON FAULTY IGNITION SWITCHES, MORE THAN FIFTY-ONE PEOPLE MIGHT BE ALIVE AND GM WOULD NOT BE NOW PAYING COMPENSATION TO THE FAMILIES OF THOUSANDS OF VICTIMS. http://www.marlinllc.com/marine­corps­way
  16. 16. HAD SOME US POLITICIANS TAKEN A STAND, FIFTY-EIGHT THOUSAND AMERICANS (AND MORE THAN A MILLION CIVILIANS) MIGHT NOT HAVE DIED IN THE VIETNAM WAR; AND WE WOULD PROBABLY NEVER HAVE SENT FORCES INTO LIBYA, SYRIA, OR IRAQ . http://www.marlinllc.com/marine­corps­way
  17. 17. HAD SOME POLITICIANS AND A FEW BANKERS TAKEN A STAND THE WORLD MIGHT HAVE AVOIDED THE GLOBAL FINANCIAL CRISIS OF 2008, MILLIONS OF LIVES MIGHT NOT HAVE BEEN DISRUPTED, AND BANKS WOULD NOT BE PAYING HUNDREDS OF BILLIONS OF DOLLARS IN FINES. http://www.marlinllc.com/marine­corps­way
  18. 18. WALL STREET, MAIN STREET AND WASHINGTON HAVE TALENTED TRANSACTION EXPERTS – BUT IN TOO MANY CASES THE LEADERSHIP HAS LOST ITS EXPERTISE IN OPERATIONAL AREAS. 3) BE THE EXPERT : http://www.marlinllc.com/marine­corps­way
  19. 19. MY FATHER, WHO IS A RETIRED MECHANICAL ENGINEER FROM THE CUMMINS ENGINE COMPANY, USED TO BEMOAN THAT SENIOR EXECUTIVES AT THE COMPANY KNEW ALL ABOUT GENERAL MANAGEMENT TECHNIQUES BUT DIDN’T KNOW A CRANKSHAFT FROM A PISTON ROD. http://www.marlinllc.com/marine­corps­way
  20. 20. MARINES GET ALL THE INTELLIGENCE THEY CAN ABOUT THE PEOPLE ON THE OTHER SIDE - THEIR GOALS, THEIR CAPABILITIES AND THEIR MOTIVATIONS. 4) KNOW THE ENEMY: http://www.marlinllc.com/marine­corps­way
  21. 21. PEOPLE RARELY SEE THEMSELVES AS THE BAD GUYS. PEOPLE RARELY SEE THEMSELVES AS ILLOGICAL DEMONIZING THEM, CARICATURING THEM, OVER-SIMPLIFYING THEM, UNDER- OR OVER-ESTIMATING THEM CAN BE VERY DANGEROUS. UNDERSTANDING THEIR GOALS AND MOTIVATIONS IS CRITICAL TO LONG TERM SUCCESS. http://www.marlinllc.com/marine­corps­way
  22. 22. KNOWLEDGE IS POWER. WITH GREATER KNOWLEDGE ABOUT THE OTHER SIDE YOU CAN BETTER ANTICIPATE HOW THEY WILL ACT AND REACT TO YOUR MOVES. http://www.marlinllc.com/marine­corps­way
  23. 23. 5) KNOW WHAT THE TERRAIN IS WORTH BEFORE COMMITTING TO BATTLE: NO MARINE WOULD SAY THAT BECAUSE WE PAID FOR IWO JIMA WITH SIXTY-THREE HUNDRED AMERICAN LIVES (AND TWENTY-FIVE THOUSAND CASUALTIES) PLUS TWO US NAVY AIRCRAFT CARRIERS, THAT THIS PRICE SOMEHOW DEFINES THE PRICE (LIVES, CASUALTIES, SHIPS) WE WOULD PAY TO TAKE GUADALCANAL. http://www.marlinllc.com/marine­corps­way
  24. 24. FOUR QUESTIONS BEFORE YOU ENGAGE IN BATTLE: 1) IS WINNING THIS BATTLE ON THE PATH TO ACHIEVING THE LARGER MISSION? 2) IS THE TIMING RIGHT; 3) IS THE COST OF TRYING BOTH AFFORDABLE AND REASONABLE? 4) IS THE REWARD WORTH THE RISK? http://www.marlinllc.com/marine­corps­way
  25. 25. HUBRIS LEADS TO FAILED DEALS AND FAILED STRATEGIES— HUBRIS LED HP TO BUY COMPAQ FOR $25 BILLION, IT’S HOW YAHOO! WOUND UP PAYING $5.7 BILLION FOR BROADCAST.COM TIME WARNER AGREED TO A $164 BILLION DEAL WITH AOL. IT LED THE UNITED STATES INTO QUAGMIRES IN VIETNAM, AND THE MIDDLE EAST. http://www.marlinllc.com/marine­corps­way
  26. 26. 6 ) K N O W Y O U R S E L F : IDENTIFY AND CAPITALIZE ON YOUR COMBAT ADVANTAGES http://www.marlinllc.com/marine­corps­way
  27. 27. EVERY CEO AND EVERY BANKER SHOULD BE ABLE TO ARTICULATE WHAT THEY DO THAT IS BETTER THAN ANYONE ELSE ON THE PLANET. http://www.marlinllc.com/marine­corps­way
  28. 28. “YOU CANNOT ALLOW ANY OF YOUR PEOPLE TO AVOID THE BRUTAL FACTS. IF THEY START LIVING IN A DREAM WORLD, IT’S GOING TO BE BAD.” -GENERAL JAMES MATTIS, USMC http://www.marlinllc.com/marine­corps­way
  29. 29. IT’S NOT ABOUT SURPRISE. 7) TO WIN, CONTROL THE TIMING: http://www.marlinllc.com/marine­corps­way
  30. 30. SADDAM HUSSEIN COULD NOT HAVE BEEN SURPRISED AT THE ASSAULT BY U.S.-LED COALITION FORCES IN THE FIRST GULF WAR. HE PROBABLY WATCHED THE BUILDUP ON CNN. IT TOOK MORE THAN FIVE MONTHS. http://www.marlinllc.com/marine­corps­way
  31. 31. FOR TOO MANY CORPORATE EXECUTIVES, POLITICIANS AND BANKERS THE TIMING OF MAJOR STRATEGIC MOVES IS PURELY REACTIVE— http://www.marlinllc.com/marine­corps­way
  32. 32. 8) NEGOTIATE FROM THE HIGH GROUND: FROM A TACTICAL PERSPECTIVE, THE HIGH GROUND IS THE PHYSICAL PLACE YOU WANT TO BE, SINCE IT’S USUALLY BOTH MORE DEFENSIBLE THAN THE LOW GROUND AND A BETTER PLACE FROM WHICH TO LAUNCH ASSAULTS. http://www.marlinllc.com/marine­corps­way
  33. 33. CLEARLY, THE HIGH GROUND HAS A SECOND, ETHICAL CONNOTATION TOO. IT INVOLVES DOING THE RIGHT THING FOR THE RIGHT REASONS, EVERY TIME. http://www.marlinllc.com/marine­corps­way
  34. 34. BE COMMITTED TO ACHIEVING YOUR OWN "REASONABLE" OBJECTIVES. (IF THE OTHER SIDE PERCEIVES THAT YOU ARE UNWILLING TO WALK FROM THE TABLE, THEN YOU ARE NOT NEGOTIATING. YOU ARE JUST BEGGING.) http://www.marlinllc.com/marine­corps­way
  35. 35. MOST WARS END NOT IN SURRENDER BUT WITH A NEGOTIATED PEACE, AFTER WHICH THE TWO SIDES OFTEN NEED TO LEARN TO LIVE WITH EACH OTHER. #M A R I N E W A Y T O W I N http://www.marlinllc.com/marine­corps­way
  36. 36. 9) SEEK FOREIGN ENTANGLEMENTS - IT’S AN INTERCONNECTED WORLD: COMPANIES, POLITICIANS AND BANKERS WITH A COMPETITIVE ADVANTAGE ARE THOSE THAT DO NOT DEFINE THEMSELVES BY GEOGRAPHIC BORDERS. http://www.marlinllc.com/marine­corps­way
  37. 37. MARLIN’S EIGHT RULES FOR CROSS BORDER NEGOTIATING: 1: BE SENSITIVE (BUT NOT TOO SENSITIVE) TO CULTURE. YOU CAN’T GO “NATIVE.” 2: BE AWARE OF THE OTHER SIDE’S OBJECTIVES. IT’S NOT ALWAYS ABOUT THE TERRITORY, OR THE MONEY 3: KNOW THE LOCAL RULES—AND THE LOCAL CONCERNS. 4: FIGURE OUT WHO IS CALLING THE SHOTS. IT MAY NOT BE OBVIOUS http://www.marlinllc.com/marine­corps­way
  38. 38. 5: SET REALISTIC DEADLINES (AND MEAN THEM!) 6: SEEK FACE TIME 7: DON’T OVER-LAWYER 8: PUT SOMEONE ON THE GROUND WITH AUTHORITY TO NEGOTIATE
  39. 39. 10) TRUST AND VERIFY: CAREFULLY VETTING YOUR ASSUMPTIONS CAN GO A LONG WAY TO ENSURING VICTORY. IT’S SOMETHING THAT MARINES DO NEARLY EVERY DAY. http://www.marlinllc.com/marine­corps­way
  40. 40. NEITHER CONTRACTS NOR TREATIES CAN PROTECT AGAINST EVERYTHING THEY ARE ONLY WORTH WHAT THOSE BACKING THOSE CONTRACTS ARE LATER ABLE TO DELIVER. FEW PARTIES ARE WILLING TO ACCEPT ALLOCATION OF ALL RISK. THERE ARE NO PERFECTLY CLEAR CRYSTAL BALLS MACROECONOMIC CONDITIONS CHANGE FORECASTS MISS THE MARK. http://www.marlinllc.com/marine­corps­way
  41. 41. 11) LUCK IS NOT A PLAN: http://www.marlinllc.com/marine­corps­way
  42. 42. WINNING REQUIRES PLANNING, PROCESS, DISCIPLINE AND LEADERSHIP http://www.marlinllc.com/marine­corps­way
  43. 43. MARINES LIKE WINNING. WE DON'T LIKE DRAMA. http://www.marlinllc.com/marine­corps­way
  44. 44. LUCK IS NEITHER A PLAN NOR AN EXCUSE. MARINES DO NOT RELY ON LUCK. AND WE REFUSE TO BE ITS VICTIM. http://www.marlinllc.com/marine­corps­way
  45. 45. DISCIPLINE MAY BE A HALLMARK OF THE MARINE CORPS, BUT WE DON’T HAVE A MONOPOLY ON IT. GENERAL ELECTRIC AND WARREN BUFFET BOTH HAVE LONG BEEN KNOWN FOR THEIR DISCIPLINED APPROACH. http://www.marlinllc.com/marine­corps­way
  46. 46. THE MARINE CORPS WAY IS NOT EASY. http://www.marlinllc.com/marine­corps­way
  47. 47. IT REQUIRES RIGOROUS PLANNING, THOROUGH PREPARATION, HARD WORK, LEVERAGING RELEVANT EXPERTISE, CLEAR COMMUNICATION, AND THE PROFESSIONAL LEADERSHIP OF A WELL TRAINED AND PROPERLY MOTIVATED TEAM. http://www.marlinllc.com/marine­corps­way
  48. 48. IT'S ABOUT HONOR, COMPETENCE, DISCIPLINE, TEAMWORK, LOYALTY, RESPECT, COURAGE, EXCELLENCE AND PERSEVERANCE IN THE FACE OF ADVERSITY. #M A R I N E W A Y T O W I N http://www.marlinllc.com/marine­corps­way
  49. 49. THE MARINE CORPS WAY IS A PATH TO VICTORY AND HONOR ON THE BATTLEFIELD, WALL STREET – AND ON MAIN STREET. http://www.marlinllc.com/marine­corps­way
  50. 50. READ MORE AND DOWNLOAD AN EXCERPT AT: WWW.MARLINLLC.COM/MARINE-CORPS-WAY CONNECT WITH KEN: AVAILABLE FOR PRE-ORDER NOW: @kmarlin #M A R I N E W A Y T O W I N

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