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The holy trinity of digital transformation

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Digital Workplace Congres
Sessie: De heilige drievuldigheid bij digital transformation - Jeroen Derynck

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The holy trinity of digital transformation

  1. 1. OF DIGITAL TRANSFORMATION THE HOLY TRINITY JEROEN DERYNCK - DUVAL UNION CONSULTING - DIGITAL TRANSFORMATION
  2. 2. HI, MY NAME IS JEROEN DERYNCK I BRING DIGITAL TO THE CORE OF YOUR ENTERPRISE @THETHINKINGAPE
  3. 3. WHAT I DO “BEING A CDO IS WHAT A GOOD CIO SHOULD ALWAYS HAVE BEEN DOING, PUTTING TOGETHER BUSINESS AND TECHNOLOGY IN A WAY THAT HELPS BUSINESS TAKE A LEAP FORWARD” SEAN CORNWELL | CDO OF TRAVELEX
  4. 4. WHY DO COMPANIES NEED CHIEF DIGITAL OFFICERS IN THE FIRST PLACE?
  5. 5. BECAUSE DIGITAL DISRUPTION IS MORE THAN A TECHNOLOGY SHIFT, IT’S NEW BUSINESS MODELS. THE FOCUS SHOULD NOT (ONLY) BE ON EMERGING TECHNOLOGY BUT ON EMERGING CULTURAL PRACTICES
  6. 6. THE REALIGNMENT OF, OR NEW INVESTMENT IN, TECHNOLOGY AND BUSINESS MODELS TO MORE EFFECTIVELY ENGAGE DIGITAL CUSTOMERS AT EVERY TOUCHPOINT IN THE CUSTOMER EXPERIENCE LIFECYCLE… WHAT EXACTLY IS DIGITAL TRANSFORMATION? @BRIANSOLIS
  7. 7. THE OLD WAY OF DOING IT CEO VISION CMO MARKET CIO TECHNOLOGY C00 PEOPLE
  8. 8. FUELED BY RELENTLESS TECHNOLOGICAL INNOVATION, ACCELERATED CONNECTIVITY CREATES AN EVER INCREASING RATE OF CHANGE AS THE PACE OF CHANGE ACCELERATES, THE CHALLENGES WE FACE ARE BECOMING LESS AND LESS PREDICTABLE. THE PRACTICES THAT WERE SO SUCCESSFUL IN THE PAST ARE COUNTER- PRODUCTIVE IN LESS PREDICTABLE ENVIRONMENTS
  9. 9. “IF YOU CAN'T UNDERSTAND THE NEW WORLD OF DIGITAL, FIRE YOURSELF. BUILD AN EXECUTIVE TEAM THAT IS DIGITAL-FIRST. MAKE SURE THERE IS A TECHIE ON THE BOARD OF DIRECTORS. IF THE BOARD HAS A LOW DIGITAL IQ, THE COMPANY WILL HAVE A LOW DIGITAL IQ” George Colony CEO Forrester Research
  10. 10. TO GET SOME GLORY IT TAKES BALLS
  11. 11. WHERE THE CDO STEPS IN CEO VISION CMO MARKET CIO TECHNOLOGY C00 PEOPLE PARTNERSHIPSBUSINESS MODELS EXPERIMENTATIONTRANSFORMATION THE DIGITAL LEADERSHIP ZONE
  12. 12. RESPONSIVE ORGANISATIONS IN THE DIGITAL ARENA, YOU NEED
  13. 13. THE HOLY TRINITY PEOPLE PROCESS TECHNOLOGY 1
  14. 14. RESPONSIVE ORGANISATIONS HAVE A COMPLETELY DIFFERENT DNA PROFIT HIERARCHIES CONTROLLING PLANNING PRIVACY PROBLEMS NETWORKS EMPOWERING EXPERIMENTATION TRANSPARENCY
  15. 15. IT’S HARD TO KEEP UP WHEN YOUR ORGANISATION IS SUFFERING FROM DIGITAL DARWINISM
  16. 16. FROM MINIMUM VIABLE PRODUCT TO MINIMUM VIABLE TRANSFORMATION “IF IT TAKES YOU YEARS TO CREATE A BAD- LOOKING, OUTDATED APPLICATION WHILE STARTUPS ADAPT TO […] MARKET NEEDS IN A MATTER OF WEEKS OR MONTHS, YOU CAN GUESS WHO WILL WIN THIS RACE” digitaltransformationbook.com
  17. 17. BETTER BE PREPARED TO GET A SMACK IN THE FACE
  18. 18. AGILITY HAS BECOME THE NEW NORMAL 30 innovations per day 4 innovations per year 1 innovation per couple of years office
  19. 19. Build garages Participate in garages Buy garages TODAY, ROME IS BEING BUILT…. IN A GARAGE
  20. 20. MAKER CULTURE
  21. 21. THE HOLY TRINITY PEOPLE PROCESS TECHNOLOGY 2
  22. 22. MEDIA & PRINT FROM ANALOGUE TO DIGITAL
  23. 23. DIFFERENT TYPES OF INNOVATION THE FACTORY THE GUESTHOUSE THE GARAGE INCREMENTAL INNOVATION CHANGE PROJECTS DISRUPTIVE INNOVATION
  24. 24. ALL ENTERPRISES WILL BE TECHNOLOGY COMPANIES BY 2020 TRUTH OR DARE?
  25. 25. SOFTWARE IS EATING THE WORLD INVESTMENT FRENZY THE APP ECONOMY IS NOW BIGGER THAN HOLLYWOOD
  26. 26. ALL I WANT FOR CHRISTMAS IS A UNICORN
  27. 27. APPIFICATION
  28. 28. WHAT MAKES STARTUPS SUCCESSFUL DISINTERMEDIATION USER EXPERIENCE SPEED PRICE MOBILE DATA TRUST
  29. 29. CORPORATES MAY QUACK LIKE A STARTUP
  30. 30. WHY BIG BUSINESS FAILS AT INNOVATION OBSERVING QUESTIONING NETWORKING EXPERIMENTING ASSOCIATING INNOVATORS’ DNA
  31. 31. WHAT AIRBNB, UBER, AMAZON, ALIBABA, … HAVE IN COMMON NETWORK ORCHESTRATORS IN THE SHARING ECONOMY
  32. 32. FIND THE INCUMBENT 10 HYPER DISRUPTIVE BUSINESS MODELS SUBSCRIPTION MODEL FREEMIUM MODEL FREE MODEL MARKET PLACE ACCESS OVER OWNERSHIP HYPER MARKETEXPERIENCE THE PYRAMID ON DEMAND THE ECOSYSTEM HELLOFRESH DROPBOX FACEBOOK ALIBABA ZIPCAR ZALANDOTESLA AMAZON UBER APPLE
  33. 33. APIS FUEL THE SOFTWARE THAT’S EATING THE WORLD
  34. 34. THE WAY TO GAIN COMPETITIVE ADVANTAGE
  35. 35. DATA IS AN ASSET CUSTOMER BEHAVIOR NETWORK EFFECT OPEN PLATFORM THE PROGRAMMABLE ENTERPRISE
  36. 36. CLOUD ECOSYSTEMPLATFORM CONNECTORSCLOUD ELASTICITY IS THE NEW PLAYBOOK
  37. 37. RADICAL ADJACENCIES M A R K E T P L A C E PAY M E N T S T R A N S P O RTAT I O N D I S T R I BU T I O N C O M M U N I C AT I O N S E C O M M E R C E M U S I C & T V N E W S & M E D I A A D V E RT I S I N G
  38. 38. TECHNOLOGY ON ITSELF IS NOT THE ANSWER SO HOW ABOUT VIRTUAL REALITY? WHAT CAN WE DO WITH BEACONS? SHOULDN’T WE INVEST IN DRONES? DON’T WE NEED A MOBILE APP?
  39. 39. YOU’VE GOT TO START WITH THE CUSTOMER EXPERIENCE AND WORK BACK TOWARD TECHNOLOGY - NOT THE OTHER WAY AROUND
  40. 40. GOOD IS GOOD ENOUGH TO minimum viable product CORPORATES DISRUPTORS FROM maximum validated product
  41. 41. APPETITE FOR RISK WHAT CORPORATES CAN LEARN FROM STARTUPS
  42. 42. THE HOLY TRINITY PEOPLE PROCESS TECHNOLOGY 3
  43. 43. THE SERVICES INDUSTRY ONBOARD PEOPLE THAT UNDERSTAND TECHNOLOGY
  44. 44. IF IT AIN’T BROKE…
  45. 45. SCALABILITY WHAT STARTUPS CAN LEARN FROM CORPORATES
  46. 46. IF WE DON’T CREATE THE THING THAT KILLS FACEBOOK, SOMEONE ELSE WILL facebook’s little red book
  47. 47. WHAT IS KEEPING YOU FROM TRANSFORMING? THE QUICK SHALL INHERIT THE EARTH Fast is better than slow. While slow is adding unnecessary embellishments, fast is out in the world.
 And that means fast can learn from experience while slow can only theorize. Those who ship quickly can improve quickly. So fast doesn’t just win the race. It gets a head start for the next one.
  48. 48. THE SUM IS GREATER THAN THE PARTS 3 2 1 NO BALLS, NO GLORY RUMBLE IN THE JUNGLE SAY HI TO THE API
  49. 49. THANK YOU DIGITAL TRANSFORMATION DIGITAL STRATEGY CDO AS A SERVICE THE CORPORATE BOOTCAMP WWW.DUVALUNIONCONSULTING.COM

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