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Endeca SIG Webinar:
Oracle OpenWorld 2014
Oracle Commerce and
Endeca Information Discovery (OEID)
Case Studies Preview wit...
Details About Today’s Webinar
• Submit your questions in the Questions box on the bottom right of your
screen
• Your name ...
Agenda
• Endeca SIG and Presenter Introductions
• RealDecoy Content
• Questions
Endeca SIG Focus
• The goal of the Endeca SIG is to provide information to help you enhance your
knowledge about the Endec...
Introducing Your SIG Leadership
– Kirby Lunger, Co-Chair is the Chief Sales & Marketing Officer at Performance Architects,...
Endeca SIG
OpenWorld Meeting
• Sunday, September 28th, 1:30 – 2:30 PM
PST
• Moscone West 3007
• Meeting ID = SIG9019
OpenWorld Endeca Content:
Oracle Commerce
• Oracle Commerce ​Focus on Oracle Commerce
– Commerce @ CX Central
– Oracle Com...
OpenWorld Endeca Content:
Endeca Information Discovery
• Key Sessions
– ​Oracle Business Analytics Product and Technology ...
OpenWorld Endeca Content:
EBS Extensions
• Key Sessions
– Oracle E-Business Suite’s Extensions for Oracle Endeca: Strategy...
Recent SIG Webinar Content
• We recently hosted the following webinars and
this content will be available for download
tom...
Introducing Today’s Presenters
• Jim Richmond, Sr. Director, Americas Sales,
RealDecoy
• David Worth, Director of Solution...
12
• End-to-End Oracle Commerce + Data Insight
• New York, Boston, Atlanta, Ottawa, Jamaica
• 13+ years / ~100 staff
• Exp...
13
Clients
14
• Strongest CX applications boutique
• CX consulting + implementation
• Oracle Commerce (ATG + Endeca)
• Agile BI for c...
15
• CX alignment
• User Experience Interaction Design
• Technical Implementation
• Managed Services
• Endeca training
Ser...
16
• Handling Complex Retail Ecosystems with Oracle Commerce Exp. Mgr
- CON7868
• How Interjet is Using Oracle Commerce to...
17
“Great team, great job!”
– Stacy Hallman, eComm PM,
Office Depot
• The second largest office products retailer
• 64,000...
18
Stable and reliable program for a
mature IT organizationPRODUCT
MASTER
CUSTOM
CATALOGS
CONTRACTS &
PRICING
INVENTORY AN...
19
OfficeDepot.com
20
• Upgrading Page Builder to Exp. Mgr
• For midmarket & enterprise retailers
• Superior personalization = sales
• Improv...
21
• Oracle and RealDecoy collaboration
• Leading low-cost carrier in Mexico
• 50+ aircraft serving destinations across Me...
22
Flexible whatever-you-
need engagement
FLIGHT
SCHEDULES
SEAT INVENTORY
FARES, PRICING,
PROMOTIONS
TRAVEL
PACKAGES
TRAVE...
23
• Simple UI built to drive segment
transactions
• Limited (no) personalization
• Zero business control of the site
Inte...
24
25
26
• Integrating Endeca with ATG
• For midmarket & enterprise retailers
• Superior personalization = sales
• Improve UX wi...
27
Is this you?
28
• Oracle & RealDecoy Collaboration
• Not Just Telecommunications
• World Class Professional Services Division
• Custome...
29
Verizon: Superior Decision Support
Agile BICUSTOMER
INFORMATION
SALES & FUNNEL
DATA
EMPLOYEE
STRENGTHS
CAPACITY
MANAGEM...
30
Dashboard Summary
31
OEID Insights > RealDecoy.com/eBook
• Join RealDecoy’s Mailing List @
www.realdecoy.com/ebook
• Fresh, relevant content...
32
• Handling Complex Retail Ecosystems with Oracle Commerce Exp. Mgr
- CON7868
• How Interjet is Using Oracle Commerce to...
33
• jrichmond@realdecoy.com, 617.880.8002 x5101
• dworth@realdecoy.com, 646.657.2524 x5103
• Join RealDecoy’s mailing lis...
Agenda
• Endeca SIG and Presenter Introductions
• RealDecoy Content
• Questions
Questions?
RealDecoy
Jim Richmond
jrichmond@realdecoy.com
David Worth
dworth@realdecoy.com
Endeca SIG Contacts
Jeff Reid
j...
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Oaug real decoy-oow-sneakpeek.9_17_14.kl.v2

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Title

Endeca OAUG SIG Webinar: Oracle OpenWorld 2014 Oracle Commerce & OEID Case Studies Preview with RealDecoy

Description

Slides from a webinar that provides content about what the Oracle Endeca SIG was up to at Oracle OpenWorld (OOW) 2014. Offers case studies about Oracle Commerce and Oracle Endeca Information Discovery (OEID) from customer experience applications company and Endeca SIG member RealDecoy:

Handling Complex Retail Ecosystems with Oracle Commerce Experience Manager (CON7868)
Learn how Office Depot collaborated with RealDecoy to unleash the potential of Oracle Commerce Experience Manager.

How Interjet is Using Oracle Commerce to Personalize the Flying Experience (CON7869)
Discover how Latin American airline Interjet implemented Oracle Commerce to help take air travel experience to new heights. RealDecoy will unveil the CX design and implementation methodology behind the new interjet.com.

Verizon Leverages Oracle Endeca Information Discovery for Demand & Capacity Management (CON6474)
America’s largest mobile network provider is driving results with its unique approach to demand gap analysis. Learn how Verizon collaborated with RealDecoy to ensure the right employees are assigned to the right projects at the right times in line with rapidly changing market demand using OEID.

The Oracle Application User Group (OAUG) Endeca Special Interest Group (SIG) was formed to allow users to share information, best practices and the use of Oracle Endeca modules, including Oracle Endeca Commerce, Oracle Endeca Information Discovery and Oracle E-Business Suite Extensions for Oracle Endeca. Through the SIG, users have access to education and training programs and may provide feedback to Oracle by recommending product enhancements and influencing future versions of the software. If you are interested in participating in the SIG, please join the membership at our web site at http://endecasig.oaug.org/ or at our LinkedIn group at http://www.linkedin.com/groups/Oracle-Applications-Endeca-SIG-5070991.

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Oaug real decoy-oow-sneakpeek.9_17_14.kl.v2

  1. 1. Endeca SIG Webinar: Oracle OpenWorld 2014 Oracle Commerce and Endeca Information Discovery (OEID) Case Studies Preview with RealDecoy September 17, 2014
  2. 2. Details About Today’s Webinar • Submit your questions in the Questions box on the bottom right of your screen • Your name and questions will not be accessible to other webinar participants • A copy of the presentation will be available after the webinar to attendees • These slides represent the work and opinions of the presenter and OAUG makes no representations or warranties with respect to the ideas or techniques contained in this document
  3. 3. Agenda • Endeca SIG and Presenter Introductions • RealDecoy Content • Questions
  4. 4. Endeca SIG Focus • The goal of the Endeca SIG is to provide information to help you enhance your knowledge about the Endeca suite of products, such as Oracle Commerce, Oracle Endeca Information Discovery (OEID), and Oracle E-Business Suite Extensions for Oracle Endeca • Why should you join OAUG and participate in the Endeca SIG? Benefits include: – Education and Training. Access regularly-scheduled webinars from Oracle’s product teams and Endeca customers and partners – Networking. Connect with your peers and other leaders in the Endeca customer and partner community both through the SIG’s social media channels as well as through attending events such as the Endeca SIG group meetings at OAUG Collaborate and Oracle OpenWorld – Professional Development. Apply for a volunteer role and take advantage of the opportunity to participate in areas such as communications, recruiting or facilitating a domain area that you might not get to work on in your “day job!”
  5. 5. Introducing Your SIG Leadership – Kirby Lunger, Co-Chair is the Chief Sales & Marketing Officer at Performance Architects, an Oracle Platinum Partner that specializes in the EPM (Hyperion) and BI (OBIEE, Endeca) technologies. She maintains over 18 years of experience in the consulting, internet services, and software markets at organizations She is a frequent presenter at industry events and writes for groups such as Association for Financial Professionals (AFP), BeyeNetwork, ComputerWorld, Enterprise Systems, Information Management, The National Association of College and University Business Officers (NACUBO), NICSA, and The Data Warehousing Institute as well as local and national Oracle events such as Oracle OpenWorld, COLLABORATE, and the Northeast Regional Higher Education Users Group (NERHEUG). – Jeff Reid, Oracle Commerce Subcommittee Chair is the Channel Manager for RealDecoy, a professional services firm specializing in Customer Experience and Data Discovery for Oracle Endeca customers worldwide. He has over 8 years of experience with the Endeca in development, architect, and project management roles, predating the acquisition by Oracle in 2011. Jeff frequently works with the Oracle Partner Network to create and run enablement courses, travelling around the world to train partners on the implementation and delivery of Oracle Endeca solutions, and end-users on how to utilize the full potential of their solutions. He is often a presenter at industry and Oracle events, welcoming all discussions surrounding Endeca. Jeff is certified in both Oracle Endeca Commerce and Oracle Endeca Information Discovery. Jeff is responsible for tracking and reporting progress to the Endeca SIG related to Oracle Commerce product developments and news, and recommending possible Oracle Commerce topics for SIG learning opportunities. • Other leadership roles include: – Ramesh Kumar, Endeca EBS Extensions Subcommittee Chair – George Somogyi, Co-Chair – Sean Suskind, OEID Subcommittee Chair
  6. 6. Endeca SIG OpenWorld Meeting • Sunday, September 28th, 1:30 – 2:30 PM PST • Moscone West 3007 • Meeting ID = SIG9019
  7. 7. OpenWorld Endeca Content: Oracle Commerce • Oracle Commerce ​Focus on Oracle Commerce – Commerce @ CX Central – Oracle Commerce is Open for Business at OpenWorld 2014 • ​Key Sessions – The Future of Oracle Commerce: Roadmap and Release Update – Meet the Commerce Experts, a opportunity to discuss any and all topics – Handling Complex Retail Ecosystems with Oracle Commerce Experience Manager – Unleash the Power of Oracle Commerce Business Tools • ​Demos – Oracle Commerce for Omnichannel​ – ​Oracle Commerce for B2B – Oracle Commerce for Retail
  8. 8. OpenWorld Endeca Content: Endeca Information Discovery • Key Sessions – ​Oracle Business Analytics Product and Technology Roadmap – Oracle Endeca Information Discovery: Customer Panel – Self-Service Analytics with Oracle Endeca Information Discovery – Verizon Leverages Oracle Endeca Information Discovery for Demand and Capacity Management • ​Demos – Oracle Endeca Information Discovery​
  9. 9. OpenWorld Endeca Content: EBS Extensions • Key Sessions – Oracle E-Business Suite’s Extensions for Oracle Endeca: Strategy and Roadmap – Oracle E-Business Suite’s Extensions for Oracle Endeca: Technical Considerations – Top 10 Business Benefits of Oracle E-Business Suite’s Extensions for Oracle Endeca – Oracle E-Business Suite Extensions for Oracle Endeca: How to Customize? – Meet the Oracle E-Business Suite Extensions for Oracle Endeca Experts • ​Demos – Oracle E-Business Suite Extensions for Oracle Endeca
  10. 10. Recent SIG Webinar Content • We recently hosted the following webinars and this content will be available for download tomorrow at http://endecasig.oaug.org/: – Valdosta State University Student Activity Analysis Using Oracle Endeca Information Discovery (OEID) – Oracle Human Resources Extensions for Oracle Endeca
  11. 11. Introducing Today’s Presenters • Jim Richmond, Sr. Director, Americas Sales, RealDecoy • David Worth, Director of Solutions, RealDecoy
  12. 12. 12 • End-to-End Oracle Commerce + Data Insight • New York, Boston, Atlanta, Ottawa, Jamaica • 13+ years / ~100 staff • Experienced in B2B and B2C • Presenting @ OpenWorld 2014 RealDecoy: A Global CX Applications Company
  13. 13. 13 Clients
  14. 14. 14 • Strongest CX applications boutique • CX consulting + implementation • Oracle Commerce (ATG + Endeca) • Agile BI for commerce • Right size and price • References Why RealDecoy?
  15. 15. 15 • CX alignment • User Experience Interaction Design • Technical Implementation • Managed Services • Endeca training Services
  16. 16. 16 • Handling Complex Retail Ecosystems with Oracle Commerce Exp. Mgr - CON7868 • How Interjet is Using Oracle Commerce to Personalize Flying Experiences - CON7869 • Verizon Leverages OEID for Demand & Capacity Management - CON6474 Schedule Builder for Oracle OpenWorld 2014
  17. 17. 17 “Great team, great job!” – Stacy Hallman, eComm PM, Office Depot • The second largest office products retailer • 64,000 employees, $13B in revenue • Go to market through several channels: - Retail (Office Depot, OfficeMax, 42%) - B2B (BSD, 30%) - International (Viking, etc., 28%) • OpenWorld CON7868 Office Depot: Transforming Complexity into $$$
  18. 18. 18 Stable and reliable program for a mature IT organizationPRODUCT MASTER CUSTOM CATALOGS CONTRACTS & PRICING INVENTORY AND LEAD TIMES PRODUCT REVIEWS CROSS- AND UP-SELLS MARKETING CONTENT SOCIAL MEDIA INCREASED MARGINS CUSTOMER LOYALTY REVENUE GROWTH MARKETING SATISFACTION ELEVATED NPS SITE AGILITY ENHANCED SEO A MAINTAINABLE ARCHITECTURE Information Outcomes Delivery logistics Custom MDM integration Real-time marketing Contract pricing and availability Social feeds Data Web Mobile Social Inside Sales Marketing Touch PointsData-Centric Services User-Centric Services Massive catalog flexibility Highly variable pricing Customer segmentation Inventory visibility Rapid merchandising Relevant results despite massive catalog Fast load times Personalization at massive scale SEO-savvy URLs Dynamic landing pages Deep Endeca expertise for data and user scale Office Depot: Solution Overview
  19. 19. 19 OfficeDepot.com
  20. 20. 20 • Upgrading Page Builder to Exp. Mgr • For midmarket & enterprise retailers • Superior personalization = sales • Improve UX without burdening IT Download >> RealDecoy.com/whitepaper
  21. 21. 21 • Oracle and RealDecoy collaboration • Leading low-cost carrier in Mexico • 50+ aircraft serving destinations across Mexico, Central America and the U.S. • Innovative flying experience • OpenWorld CON7869 Interjet: From Segments to Experiences
  22. 22. 22 Flexible whatever-you- need engagement FLIGHT SCHEDULES SEAT INVENTORY FARES, PRICING, PROMOTIONS TRAVEL PACKAGES TRAVELER PROFILES DESTINATIONS & ROUTES REVENUE & YIELD MANAGEMENT SOCIAL MEDIA INCREASED MARGINS CUSTOMER LOYALTY REVENUE GROWTH REVENUE DIVERSIFICATION ELEVATED NPS TRAVELER SATISFACTION REACH REDUCED MARKETING EXPENSE Information Outcomes Routes Operations SQL Real-Time Pricing Packages Social Feeds Data Web Mobile Social Frequent Flyers Media Touch PointsData-Centric Services User-Centric Services Real-time Inventory Packaging, bundling Traveler targeting Schedule normalization Revenue planning SEO-savvy URLs Granular promotions Frequent traveler flair Customizable destination pages Dynamic landing pages XM, UX, ATG, Sites Interjet: Solution Overview
  23. 23. 23 • Simple UI built to drive segment transactions • Limited (no) personalization • Zero business control of the site Interjet.com Today
  24. 24. 24
  25. 25. 25
  26. 26. 26 • Integrating Endeca with ATG • For midmarket & enterprise retailers • Superior personalization = sales • Improve UX without burdening IT Download >> RealDecoy.com/whitepaper
  27. 27. 27 Is this you?
  28. 28. 28 • Oracle & RealDecoy Collaboration • Not Just Telecommunications • World Class Professional Services Division • Customer Experience Based Program Approach • #16 on Fortune 500 List • OpenWorld CON6474 Verizon: OEID for Demand & Capacity Management
  29. 29. 29 Verizon: Superior Decision Support Agile BICUSTOMER INFORMATION SALES & FUNNEL DATA EMPLOYEE STRENGTHS CAPACITY MANAGEMENT QUOTE PRODUCTION & MAINTENANCE CUSTOMER EXPERIENCE RATINGS EMPLOYEE DEMOGRAPHICS FINANCIALS RAPID TIME TO ROI PROACTIVE HIRING PRACTICES REDUCED RISK EXPOSURE REDUCED COST INCREASED REVENUE PROFITABILITY CUSTOMER SATISFACTION EMPLOYEE SATISFACTION Information Outcomes Talent Survey SFDC PeopleSoft Excel Spreadsheets SAP Data Executive Management Resource Managers Sales Managers Human Resources System Analysts Touch PointsData-Centric Services User-Centric Services Opportunity Management Skills Analysis Profitability Analysis Revenue Planning Capacity Planning Guided Search Features Holistic Decision Support Ad Hoc Analysis Information Discovery Interactive Charting Oracle Endeca Information Discovery
  30. 30. 30 Dashboard Summary
  31. 31. 31 OEID Insights > RealDecoy.com/eBook • Join RealDecoy’s Mailing List @ www.realdecoy.com/ebook • Fresh, relevant content on commerce and data insight from our leadership team • Subscribers receive this eBook 
  32. 32. 32 • Handling Complex Retail Ecosystems with Oracle Commerce Exp. Mgr - CON7868 • How Interjet is Using Oracle Commerce to Personalize Flying Experiences - CON7869 • Verizon Leverages OEID for Demand & Capacity Management - CON6474 Schedule Builder for Oracle OpenWorld 2014
  33. 33. 33 • jrichmond@realdecoy.com, 617.880.8002 x5101 • dworth@realdecoy.com, 646.657.2524 x5103 • Join RealDecoy’s mailing list @ realdecoy.com/ebook • Follow us: - Twitter.com/realdecoy - LinkedIn.com/company/realdecoy Let’s stay in touch
  34. 34. Agenda • Endeca SIG and Presenter Introductions • RealDecoy Content • Questions
  35. 35. Questions? RealDecoy Jim Richmond jrichmond@realdecoy.com David Worth dworth@realdecoy.com Endeca SIG Contacts Jeff Reid jeff@realdecoy.com Kirby Lunger kirby.lunger@performancearchitects.com Keep in Touch! Endeca SIG Resources Oracle Applications Endeca SIG LinkedIn Group Endeca SIG web site

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