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Oaug endeca sig_oeid_webinar.2_12_15.kl.v_final

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Endeca OAUG SIG Webinar: Demystifying Oracle Endeca Information Discovery (OEID) - Complementing Your Oracle BI Solution

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When business intelligence software first came to market, it consisted of tables, spreadsheets and some charts. Since then, there has been an explosion of different tools for different applications but all under the “business intelligence” label. It can be confusing for many professionals to decipher what is the right tool for them to use, especially as companies such as Oracle offer many different solutions that can appear to overlap.

These are slides from a webinar from the OAUG Endeca Special Interest Group (SIG) and representatives from Oracle that demonstrates how Oracle Endeca Information Discovery (OEID) and Oracle Business Intelligence (OBI) are complementary technologies. In this session, the presenter will walk through what should be taken into consideration when evaluating OEID and OBI and how leveraging both results in a comprehensive BI solution.

The Oracle Application User Group (OAUG) Endeca Special Interest Group (SIG) was formed to allow users to share information, best practices and the use of Oracle Endeca modules, including Oracle Endeca Commerce, Oracle Endeca Information Discovery and Oracle E-Business Suite Extensions for Oracle Endeca. Through the SIG, users have access to education and training programs and may provide feedback to Oracle by recommending product enhancements and influencing future versions of the software. If you are interested in participating in the SIG, please join the membership at our web site at http://endecasig.oaug.org/ or at our LinkedIn group at http://www.linkedin.com/groups/Oracle-Applications-Endeca-SIG-5070991.

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Oaug endeca sig_oeid_webinar.2_12_15.kl.v_final

  1. 1. Endeca SIG Webinar: Demystifying Oracle Endeca Information Discovery (OEID) - Complementing Your Oracle BI Solution February 12th, 2015
  2. 2. Details About Today’s Webinar • Submit your questions in the Questions box on the bottom right of your screen • Your name and questions will not be accessible to other webinar participants • A copy of the presentation will be available after the webinar to attendees • These slides represent the work and opinions of the presenter and OAUG makes no representations or warranties with respect to the ideas or techniques contained in this document
  3. 3. Agenda • Endeca SIG and Presenter Introductions • Demystifying Oracle Endeca Information Discovery (OEID) – Complementing Your Oracle BI Solution • Questions
  4. 4. Endeca SIG Focus • The goal of the Endeca SIG is to provide information to help you enhance your knowledge about the Endeca suite of products, such as Oracle Commerce, Oracle Endeca Information Discovery (OEID), and Oracle E-Business Suite Extensions for Oracle Endeca • Why should you join OAUG and participate in the Endeca SIG? Benefits include: – Education and Training. Access regularly-scheduled webinars from Oracle’s product teams and Endeca customers and partners – Networking. Connect with your peers and other leaders in the Endeca customer and partner community both through the SIG’s social media channels as well as through attending events such as the Endeca SIG group meetings at OAUG Collaborate and Oracle OpenWorld – Professional Development. Apply for a volunteer role and take advantage of the opportunity to participate in areas such as communications, recruiting or facilitating a domain area that you might not get to work on in your “day job!”
  5. 5. Introducing Your SIG Leadership • Kirby Lunger, Co-Chair is the Chief Sales & Marketing Officer at Performance Architects. She maintains over 18 years of experience in the consulting, internet services, and software markets at organizations She is a frequent presenter at industry events and writes for groups such as Association for Financial Professionals (AFP), BeyeNetwork, ComputerWorld, Enterprise Systems, Information Management, The National Association of College and University Business Officers (NACUBO), NICSA, and The Data Warehousing Institute as well as local and national Oracle events such as Oracle OpenWorld and the Northeast Regional Higher Education Users Group (NERHEUG). • Jeff Reid, Subcommittee Chair is the Channel Manager for RealDecoy, a professional services firm specializing in Customer Experience and Data Discovery for Oracle Endeca customers worldwide. He has over 9 years of experience with the Endeca in development, architect, and project management roles, predating the acquisition by Oracle in 2011. Jeff frequently works with the Oracle Partner Network to create and run enablement courses, travelling around the world to train partners on the implementation and delivery of Oracle Endeca solutions, and end-users on how to utilize the full potential of their solutions. He is often a presenter at industry and Oracle events, welcoming all discussions surrounding Endeca. Jeff is certified in both Oracle Endeca Commerce and Oracle Endeca Information Discovery. Today’s presenters include: Other leadership roles include: • George Somogyi, Co-Chair • Ramesh Kumar, Subcommittee Chair
  6. 6. Important SIG News • Endeca SIG meeting at COLLABORATE 15 – Session ID: 10074 – Tues April 14th, 2:00 – 3:00 PM, Room Jasmine A • Additional Webinars – Combining OBI and Data Discovery for Powerful Decision Making, February 19th, 3 PM EST
  7. 7. Introducing Today’s Presenter Andre Wolosewicz Sr. Sales Consultant – BI/Analytics Previously a Program Manager for 8+ years at a major Defense/Aerospace company and veteran of 2 software startup attempts
  8. 8. Agenda • Endeca SIG and Presenter Introductions • Demystifying Oracle Endeca Information Discovery (OEID) - Complementing Your Oracle BI Solution • Questions
  9. 9. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Demystifying Oracle Endeca Information Discovery (OEID) - Complimenting Your Oracle BI Solution Endeca OAUG SIG Webinar Feb 12th, 2015 Oracle Confidential – Restricted
  10. 10. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Business Intelligence and Data Discovery Distinct but Complementary Capabilities Run the Business Change the Business Data Discovery Proven Answers to Known Questions Business Intelligence Drives need for Creates new KPIs for Fast Answers to New Questions Privileged and Confidential
  11. 11. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Discovery Is Critical to a Comprehensive BI Solution Business Users Can Help IT Bridge the ‘Last Mile’ Proven Answers to Anticipated Questions  Analytic Value: Enduring  Audience: The Enterprise  Project Type: Proactive / Known Requirements Fast Answers to Unanticipated Questions  Analytic Value: Immediate  Audience: Specific to Individual / Group  Project Type: Reactive / Shifting Requirements ERP, CRM, HCM, EDW Oracle Common Enterprise Information Model Production Reports and Dashboards Data Silos, Personal Files, External Content Agile Data Mash Up Self-Service Discovery Apps Leverage Existing Assets Share Powerful Infrastructure LOB Driven (top down) IT Driven (bottom up)
  12. 12. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Endeca Information Discovery Platform Oracle Endeca Information Discovery Powered by the Endeca Engine OEID Studio Create and share discovery applications that anyone can use Oracle Endeca Engine Analyze new combinations of data with agile enterprise IT infrastructure OEID Integrator Integrate and enrich structured and unstructured data Structured Data Unstructured Data Oracle Endeca Studio  Unmatched end user exploration  Wide range of drag and drop visualizations  Self-service data upload Oracle Endeca Engine  The first hybrid search-analytical engine  Speed-of-thought performance at enterprise scale  Simple for IT to manage Oracle Endeca Integrator  Full-featured commercial ETL  Robust acquisition system for file/web crawls  Integrated Text Enrichment and Sentiment Analysis
  13. 13. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Endeca Information Discovery (EID) Key Points No Data Left Behind  Enterprise configurable platform that provides global visibility to All data  Structured & Unstructured data , unlimited use cases  Text Enrichment and Sentiment Analysis  Complete Integrated Stack built from the ground up for Information Discovery  Plays a Key role in Big Data architecture and deployments No User Left Behind - Consumer Ease-Of-Use – Concierge Design  Powerful visualizations, Analytics with Patented Guided Navigation and Integrated Search  22 Languages Supported  Business User = Zero training Rapid Deployment and Usability  Measured in Hours/Days, Not Months  Self Service deployment for your business users Privileged and Confidential
  14. 14. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Data Warehouse & Oracle BI Server Vehicles, Claims, Customers, Dealers Blend Diverse Content for Unique Perspectives Endeca Server “How do we respond to emerging quality problems?” “..customer heard a rattling sound toward left front driver side. Had issues with steering column locking…” Text in Enterprise Applications Dealers Claim Notes, Customer Verbatim TEXT Excel Dialogues in Social Media Love my new car but can’t control steering on sharp corners #wipeout Parts, Suppliers Blogs, Consumer Reviews, Twitter, Facebook, Forums, etc Enterprise Data Personal Data
  15. 15. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Demonstration
  16. 16. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | For Example: A Flexible Model Approach to Procurement Analysis Purchasing History (Data warehouse/ datamart) PO Header Text/Notes, Ts & Cs, Inspection Reports (Unstructured Data) Forecast (Statistical analysis) Trade Journals, Supplier Web Sites (External Data) System B unique attributes Present ONLY in System B e.g. Shipping, Expedite Fees, etc System A unique attributes Present ONLY in System A e.g. Location, Brand, Cust Group Supports ‘jagged’ records for diverse structures Global attributes Common across all or many systems e.g. Supplier, Time, Product, Manufacturing Process
  17. 17. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | STRATEGI ZE & PLAN Endeca Information Discovery and Insight – Use Cases Sales • Account Management • Prospect Identification • Competitive Insight • Sales Forecast Insight • Category Management and Store Operations Supply Chain • Global SC Visibility • Warranty and Quality Analysis • Product Design • Supplier Analysis • Sourcing & Commodity Spend • Demand Forecast Analysis Marketing and Innovation • Voice of the Consumer • Customer Relationship Management • Social Media Analysis • Promotion Analysis • Brand Planning • Customer Segmentation • Competitive Insight • Profitability Analysis • Channel Analysis Service and Support • Knowledge Management • Up-sell/Cross-sell • Service Improvement • Quality Analysis Product Innovation & Foresight Operations, HR & Finance • Resource Management • Spend Analysis • Supplier Analysis & Negotiation • Financial Planning • Profitability Analysis • Workforce Analytics Corporate Management • Executive Dashboards • Sales and Channel Analysis
  18. 18. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Perform Collaborative Decision Making Sophia emails the link directly to Gireesh who is on a different team Ryan makes an interesting discovery and publishes a bookmark to his team Ryan’s team view his bookmark and continue the analysis where he left off Gireesh clicks on the link from Sophia and sees Ryan’s discovery. He continues where Ryan left off.. #1
  19. 19. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Demonstration
  20. 20. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Restricted
  21. 21. www.oracle.com/goto/endeca
  22. 22. Agenda • Endeca SIG and Presenter Introductions • Demystifying Oracle Endeca Information Discovery (OEID) - Complementing Your Oracle BI Solution • Questions
  23. 23. Questions? Oracle Contact Andre Wolosewicz andre.wolosewicz@oracle.com Endeca SIG Contacts Kirby Lunger kirby.lunger@performancearchitects.com Jeff Reid jeff@realdecoy.com Keep in Touch! Endeca SIG Resources Oracle Applications Endeca SIG LinkedIn Group Endeca SIG web site

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