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About Kai Lukoff


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Kai Lukoff is a dual US-German citizen living in Shanghai, China. At work, Kai explores the Chinese internet: e-commerce, social networks, and social games (especially 开心农场). In his free time, Kai enjoys blogging, scuba diving, and avocados. He originally hails from the town of Petaluma, CA.

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About Kai Lukoff

  1. 1. Kai Lukoff 卢凯 California Hannover Shanghai 3 homes
  2. 3. fun productivity network Spotify Pandora Gmail Evernote LinkedIn Wordpress Adium Picasa MacBook Pro SlideShare US/Global services
  3. 4. fun productivity network Spotify Pandora Gmail Evernote LinkedIn Wordpress Taobao Sina Weibo Kaixin001 Adium QQ Picasa MSN HiShanghai MacBook Pro SlideShare US & China
  4. 5. fun productivity network Spotify Pandora Gmail Evernote LinkedIn Wordpress Taobao MacBook Pro I could not live without…
  5. 7. <ul><li>BloggerInsight - Analyst </li></ul><ul><li>China Social Games – Editor </li></ul><ul><li>Cooltuan - Marketing Strategist </li></ul><ul><li>Shanghai [Startup Digest] - Co-curator </li></ul>
  6. 8. Social Sourced Intelligence Analysis Access
  7. 10. 160m China’s Social Network Universe By Number, Activeness, & Location of Users Rural Urban Inactive Active
  8. 12. Social Network Trends <ul><li>Open platforms </li></ul><ul><li>“ Connect” features </li></ul><ul><li>Location-based services </li></ul><ul><li>Personalized newsfeeds </li></ul><ul><li>Simplification </li></ul><ul><li>Targeted Advertising </li></ul><ul><li>Closed platforms </li></ul><ul><li>Post forwarding </li></ul><ul><li>Customized skins </li></ul><ul><li>Footprints </li></ul><ul><li>Funware </li></ul><ul><li>Social Games </li></ul><ul><li>“ appointment” farm games </li></ul>
  9. 13. <ul><li>Chinese social game developers very fragmented </li></ul><ul><li>Game themes and mechanics translate between China, Facebook and other markets (universal love for farming games) </li></ul><ul><li>Chinese social gamers are more competitive than their FB counterparts: status and stealing play a large role </li></ul><ul><li>Games generally lagging behind Facebook, being copied here </li></ul>
  10. 14. My Happy Farm
  11. 15. Marketing Strategist at Cooltuan A Groupon clone in Shanghai
  12. 16. <ul><li>p.s. 中文版也有 ! </li></ul> ✔
  13. 18. Why did I come to China? Forum for American-Chinese Exchange at Stanford
  14. 19. #1 Lifelong Friendships Also in social games Friend, also in Shanghai Good friend, launched a startup together! Regular contact on Kaixin001 In regular contact
  15. 20. #2 Cross-Cultural Experiences First Peking Duck First Karaoke First Baijiu
  16. 21. #3 FACES Changed My Life
  17. 23. Credits <ul><li>Flags: kampongboy92 </li></ul><ul><li>Icons: Umar123 </li></ul><ul><li>Icons: Benjigarner (Vincent Garnier) </li></ul><ul><li> </li></ul><ul><li> </li></ul>