Calvary Lutheran Church ADV 892 presentation

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Final presentation for ADV 892. Client is Calvary Lutheran Church

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  • 201 confirmed members; average worship attendance 128 (2009)Giving in 2009: $295,905Youth programs: Sunday school, VBSMember of Evangelical Lutheran Church of AmericaCurrently searching for pastorMore than 50 percent of congregation is 50 or older
  • Challenges and goalsChallengesStarting from scratch (website, social media, marketing)Losing membersCancelled programs; lack of interestCompetition for membersGoalsIncrease in membership and awareness through redesigned website, social media campaign, Google Adwords (THEME)Target audience: 25- to 40-year-olds, young families (goal: younger members)
  • Power of Prayer Campaign -- Online prayer channel for members, potential members. Members submit requests; share prayers of the day/words of inspiration via social mediaFacebook fan page for Calvary Lutheran Church; piggy back off ELCA fan pageTwitter accountYouTube videos -- members stories, sermons
  • Social media will be linked to redesigned websiteMembers only sectionPodcastsFollow us; add thisBlogE-newsletterMember stories/videosSEOLinks to religious resources
  • Website and blog SEOSample Adwords: Lutheran traditional worship, small Lutheran congregration, ELCA Lansing church
  • 50 percent of budget: website redesign, software, consulting25 percent Google Adwords--PPC25 percent marketing consultant/church member to administer campaign (or increase in secretary salary for added responsibility)
  • Sixth-month roll-outPeak time: Christmas, followed by Easter (end)
  • Google analyticsTwitter followersBlog comments/subscribers (social bookmarking of resources and blog posts)Facebook fansWorship attendanceGoogle Adwords tracking toolsSocial media monitoring
  • Calvary Lutheran Church ADV 892 presentation

    1. 1. Calvary Lutheran Church<br />God’s Word in the Virtual World<br />Kristen ParkerADV 892<br />August 16, 2010<br />Photo courtesy of Andrew R. Whalley, flickr.com<br />
    2. 2. 128<br />201<br />Photo courtesy of Resclassic2, flickr.com<br />
    3. 3. Starting <br />from <br />scratch<br />Photo courtesy of yoppy, flickr.com<br />
    4. 4. Power of Prayer Campaign<br />
    5. 5. http://www.calvarylansing.org/<br />Photo courtesy of Peter Huys, flickr.com<br />
    6. 6. SEO<br />SEM<br />Photo courtesy of silenceofnight, flickr.com<br />
    7. 7.
    8. 8. Easter<br />Photo courtesy of Ralph and Jenny, flickr.com<br />
    9. 9. Followers<br />Fans<br />Friends<br />Photo courtesy of Allerina and Glen MacLarty, flickr.com<br />
    10. 10. Questions?<br />Photo courtesy of nicolee_pikita, flickr.com<br />

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