9.5 traits of Scrappy Brands - Human and Story-Driven

Kathy Klotz-Guest
Kathy Klotz-GuestBusiness Storyteller, Comedian, Speaker, Facilitator
With Your Storytellers
Kathy Klotz-Guest & Greg Holsen
Traits
Of
YOUR
STORY
DOCENTS
Copyright. 2014. Kathy Klotz-Guest and
Greg Holsen.
Marketing Storyteller,
Content Creator,
Comic Improviser
Visual Storytelling,
Producer, Pitchman
It’s About…
Attitude And Values.
Connecting With People.
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
Scrappy Isn’t About Size.
Or Revenues. Or Products.
They clearly communicate a larger
purpose in the world.
Copyright. 2014. Kathy Klotz-Guest and
Greg Holsen.
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
They are great
storytellers.
Customers share that
story because they see
themselves in it. Illustration: andrian bekiarov
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
They also tell powerful and emotional visual
stories.
Photo: Jeff Widener
Photo: Alfred Eisenstaedt Photo: Jackson Marketing Group
Copyright. 2014. Kathy Klotz-Guest and Greg
Holsen.
They are human.
Because employees and customers are.
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
Their employees and customers
are big advocates.
They have a distinct personality and sense of humr.
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
They speak ….
Photo: Gabor
Openly
Honestly
Simply
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
They lead
with
empathy
and
humility.
Photo: Kelsey
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
Soou
They
constantly
innovate
and
delight.
Source: peddhapati
Copyright. 2014. Kathy Klotz-Guest and
Greg Holsen.
They take us with them and ask us to walk
alongside.
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
Kathy Klotz-Guest
KeepingItHuman.com
Storytelling, Messaging and Content Strategy
Greg Holsen
RockPointStudios.com
Visual Storytelling
Copyright. 2014. Kathy Klotz-Guest and Greg Holsen.
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9.5 traits of Scrappy Brands - Human and Story-Driven