KLM Marketing Services


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  • KLM Marketing Services

    1. 1. Why work with KLM
    2. 2. We’re marketing veterans <ul><li>In business since 1994 </li></ul><ul><li>Privately owned marketing services agency </li></ul><ul><li>San Francisco-based, global reach </li></ul><ul><li>Comfortable working across the marketing spectrum </li></ul><ul><li>Expertise in high-tech and financial services sectors </li></ul>
    3. 3. We can meet all your marketing needs PROGRAM DEVELOPMENT Project Management Creative Services Technical Services Media PROJECT DELIVERY Interactive Marketing Partner Marketing Marketing Communications Demand Generation Social Media
    4. 4. You’ll be in good company
    5. 5. Our creative philosophy achieves results Tell the recipient what is in it for them <ul><li>Captivating creative is strategic and single-minded </li></ul><ul><li>Creativity is a means, not an end </li></ul><ul><li>Creative should engage recipients and move them to action </li></ul><ul><li>We embrace brands and find their flexibility </li></ul>
    6. 6. We create messages that matter End-User Customer Solution Product
    7. 7. We embrace new ways of thinking <ul><li>Then Now </li></ul><ul><li>Target Audience …………………. Community </li></ul><ul><li>Key Message …………………….. Key Words </li></ul><ul><li>Generic ………… ………………… Personalized </li></ul><ul><li>One-off Customer Touches ……... Lead Nurturing </li></ul><ul><li>One Way ………………………….. Multi-directional </li></ul>
    8. 8. We Integrate the New with the Tried and True <ul><li>Tactics </li></ul><ul><li>Direct mail </li></ul><ul><li>Email </li></ul><ul><li>Telemarketing </li></ul><ul><li>SEO </li></ul><ul><li>Web & rich media advertising </li></ul><ul><li>Social networks </li></ul><ul><li>White papers/Webinars </li></ul><ul><li>Data sheets (online, in print, video) </li></ul><ul><li>Guerilla/viral marketing </li></ul><ul><li>Mobil </li></ul><ul><li>Intranet/extranet, desktop </li></ul><ul><li>Technologies </li></ul><ul><li>HTML, CSS, Flash, PHP, XML, AIR, Flex and more </li></ul>
    9. 9. Our go-to-market approach
    10. 10. 1. Attract the target audience Awareness Building <ul><li>Social media tools help to create more precise messaging – and more opportunity </li></ul>Inbound marketing <ul><li>SEO and SEM ensures your prospects can find you </li></ul><ul><li>Social communities get you in the conversation </li></ul>Demand generation <ul><li>Traditional tactics go further when integrated with new approaches </li></ul><ul><li>Advertising builds the brand, awareness and credibility </li></ul>
    11. 11. Secure Archive Solutions for: Email Data & Attachments, and SAP Data <ul><li>Direct Mail (direct and channel) </li></ul><ul><li>Email (direct and channel) </li></ul><ul><li>Solution Briefs </li></ul><ul><li>Event Kit (direct and channel) </li></ul><ul><li>Campaign Execution Guide </li></ul><ul><li>Sales Guide </li></ul>1. Attract the target audience Contextual Keyword Search Sun.com “solution” Microsite Archive @ Work Audio Clips
    12. 12. <ul><li>Conversion Optimization </li></ul><ul><li>Content Relevance </li></ul><ul><li>Presentation and Usability </li></ul>2. Engage customers with rich content
    13. 13. 2. Engage customers with rich content
    14. 14. 2. Engage customers with rich content
    15. 15. 2. Engage customers with rich content
    16. 16. 3. Serve the needs of all customer types <ul><li>Lifecycle Marketing </li></ul><ul><li>Sales Enablement </li></ul><ul><li>Channel Support </li></ul>
    17. 17. 3. Serve the needs of all customer types <ul><li>Marketing and sales are equally important contributors to revenue and have certain rights and responsibilities </li></ul><ul><li>Among these are Cooperation, Communication and Collaboration in the pursuit of revenue </li></ul><ul><li>Marketing and sales coordinated in action can create easier and better quality sales cycles that foster explosive revenue growth </li></ul>Marketing and Sales work better together
    18. 18. <ul><li>Adobe AIR Technology: Online Interactive Sales Guide using Adobe AIR™ technology. Created to enhance productivity across the organization. </li></ul><ul><li>Localization: Developed with a robust CMS for ease of updating. Supports 7 languages (8 more to come). </li></ul>3. Serve the needs of all customer types
    19. 19. <ul><li>Analysis </li></ul><ul><li>Opportunity : A list of 4,000 contacts generated at a tradeshow. </li></ul><ul><li>Goa l : Build a relationship with viable prospects who are not yet sales-ready. </li></ul><ul><li>Planning </li></ul><ul><li>Phase I : Qualify contact list and create contact profiles. </li></ul><ul><li>Phase II : Lead nurturing. </li></ul><ul><li>Execution </li></ul><ul><li>Design email, landing page, post registration email; fulfillment; list management; promotion selection and sourcing; measurement and reporting. </li></ul>3. Serve the needs of all customer types
    20. 20. We partner with innovators and leaders
    21. 21. Why you should work with KLM <ul><ul><li>We’re plugged into the marketing industry </li></ul></ul><ul><li>We’re results oriented </li></ul><ul><li>We have experienced and talented people at all levels </li></ul><ul><li>- Easy to work with </li></ul><ul><li>- Flexible </li></ul><ul><li>- Technical thought-leaders </li></ul><ul><li>- Sound, proven methodology </li></ul><ul><ul><li>We make it happen </li></ul></ul>