SunIdee masterclass 11/10/2012  Sustainability Innovation  @sunidee                         © SUNIDEE 2012the bright way t...
Masterclass sustainability innovation
      Organized by SunIdee on 11/10/2012 to celebrate our 10 year anniversary!    Be...
In a sustainable healthy society, nature is not           subject to systematically increasing:           •  extraction of...
In a sustainable society people are not systemically        undermined in their capacity to meet their needs              ...
More than 50% of investment professionals believe           in value creation of sustainability programs from 2% to       ...
“Employees in green firms are more motivated,            receive more training, and benefit from better interpersonal     ...
Since 1994 the goal of Interface is to eliminate its            environmental footprint. Ray Anderson wants not to be     ...
From: McKinsey & Company, Valueing corporate social responsibility (2009)the bright way to innovate!
Reduction        Growththe bright way to innovate!
Benefits of sustainability    What can companies gain by working in a sustainable way?                Overview: different ...
Different eras!     1945-1980                1980-2000   2000-2005   2005-2015   Beyondthe bright way to innovate!
Mass industrialization!                              The productthe bright way to innovate!
Mass marketing!                              The brandthe bright way to innovate!
Early days of the internet!                              Authenticitythe bright way to innovate!
Social media!                              Dialoguethe bright way to innovate!
Social and natural ecosystems!                              Circularitythe bright way to innovate!
Evolving transformation!                                                                                Circularity       ...
Benefits of sustainability innovation!                                     Motivated                                     em...
Benefits of sustainability    What can companies gain by working in a sustainable way?                Overview of transfor...
Focus on the core of your business                                                                !   ! !!   !   ! !!   !!...
Apply a chain approach                      !     !!    !    ! !!   ! !   ! !!                                            ...
“All you need is a vision of an idea. And finding the right people to                  expedite the vision and make it hap...
Create a culture of innovation         !    !     !     !   !   !   !   !   !   !   !   !   !example: www.vangansewinkel.n...
Use the power of design           !                                                                     !                 ...
Get inspired by what nature offers you                                !        !    !     !     !    !   !   !   !   !   !...
Close the loop, think circular                              !     !    ! !!   ! !!   !   ! !!              !    !     !   ...
Involve the crowd         !     !     !        !   !    !   !   !   !   !   !   !   !   !example: www.pfizer.com !   !the b...
And donʼt forget the 3 Bʼs …!                                   Be bright !                               Break the rules!...
Motivated                                                                         employees    Benefits of                ...
Appendix: SunIdee introduction                              SunIdee sustainability innovation team:      Michiel Oudakker ...
Introduction to SunIdee Innovation agency!      •    One of the first agencies specialised in customer-centric innovation. ...
We help you to become an innovation champion!      •    We help your team innovate in a way that is both inspiring and    ...
We structure innovation & bring new insights!      •  Simplify       complex matters by visualisation!      •  Ownership  ...
We focus on results by working with proven tools!                       Efficient!          Fun !                   Result...
We build on best practices from different markets!                                                    Products &          ...
So you can increase your innovation success rate!         Make your strategy leading                          Identify gre...
We look forward to working with you!!                                      For more information please contact:           ...
Upcoming SlideShare
Loading in …5
×

SUNIDEE Sustainability innovation masterclass presentation, 20121011

651 views

Published on

Published in: Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
651
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

SUNIDEE Sustainability innovation masterclass presentation, 20121011

  1. 1. SunIdee masterclass 11/10/2012 Sustainability Innovation @sunidee © SUNIDEE 2012the bright way to innovate!
  2. 2. Masterclass sustainability innovation
 Organized by SunIdee on 11/10/2012 to celebrate our 10 year anniversary! Benefits of sustainability What can companies gain by working in a sustainable 1 way? Overview of transformation: different eras How did the society and companies evolve over the last decades? What was the role of innovation? Sustainability innovation success factors What elements lead to success? What can you learn from other companies?the bright way to innovate!
  3. 3. In a sustainable healthy society, nature is not subject to systematically increasing: •  extraction of resources •  emissions and waste produced by society •  degradation of natural ecosystems From: www.TheNaturalStep.org Sustainability is about a healthy planetthe bright way to innovate!
  4. 4. In a sustainable society people are not systemically undermined in their capacity to meet their needs From: www.TheNaturalStep.org Sustainability is about happy peoplethe bright way to innovate!
  5. 5. More than 50% of investment professionals believe in value creation of sustainability programs from 2% to over 11% From: McKinsey & Company, Valueing corporate social responsibility (2009) Sustainability is about healthy organizations 
 ! ! ! ! ! ! ! !example: www.patagonia.com !the bright way to innovate!
  6. 6. “Employees in green firms are more motivated, receive more training, and benefit from better interpersonal relationships. The employees at green companies are therefore more productive than employees in more conventional firms." From: UCLA professor Magali Delmas Sustainability is about motivated and productive employeesthe bright way to innovate!
  7. 7. Since 1994 the goal of Interface is to eliminate its environmental footprint. Ray Anderson wants not to be an example, but a leader, influencing others. Interface is now the biggest and coolest brand in the petroleum laden flooring industry! Sustainability is about innovative organizations ! ! ! ! ! ! ! !example: www.interface.com!the bright way to innovate!
  8. 8. From: McKinsey & Company, Valueing corporate social responsibility (2009)the bright way to innovate!
  9. 9. Reduction Growththe bright way to innovate!
  10. 10. Benefits of sustainability What can companies gain by working in a sustainable way? Overview: different eras How did the society and companies evolve over the 2 last decades? What was the role of innovation? Sustainability innovation success factors What elements lead to success? What can you learn from other companies?the bright way to innovate!
  11. 11. Different eras! 1945-1980 1980-2000 2000-2005 2005-2015 Beyondthe bright way to innovate!
  12. 12. Mass industrialization! The productthe bright way to innovate!
  13. 13. Mass marketing! The brandthe bright way to innovate!
  14. 14. Early days of the internet! Authenticitythe bright way to innovate!
  15. 15. Social media! Dialoguethe bright way to innovate!
  16. 16. Social and natural ecosystems! Circularitythe bright way to innovate!
  17. 17. Evolving transformation! Circularity Dialogue Authenticity The brand The product Producers: Producers: Producers: Produce products Create brands Become authentic and partner Consumers: Consumers: Consumers: Buy products Buy an identity Buy impact Media: Media: Media: Focus on product characteristics Focus on life style Interactive dialogue Innovation: Innovation: Innovation: Functionality driven Marketing driven Social and environmental ecosystem driventhe bright way to innovate!
  18. 18. Benefits of sustainability innovation! Motivated employees Healthy organizations Innovative organizations Happy people Authentic organizations Healthy Organizations planet in dialoguethe bright way to innovate!
  19. 19. Benefits of sustainability What can companies gain by working in a sustainable way? Overview of transformation: different eras How did the society and companies evolve over the last decades? What was the role of innovation? Sustainability innovation success factors What elements lead to success? What can you learn from 3 other companies?the bright way to innovate!
  20. 20. Focus on the core of your business ! ! !! ! ! !! !! ! ! ! ! ! !! ! ! ! ! ! ! ! ! ! ! !example: www.car2go.com ! !the bright way to innovate!
  21. 21. Apply a chain approach ! !! ! ! !! ! ! ! !! ! ! ! ! ! ! ! ! ! ! ! !example: www.unilever.com “By 2020 we aim to source all our agricultural raw materials sustainably.”the bright way to innovate!
  22. 22. “All you need is a vision of an idea. And finding the right people to expedite the vision and make it happen.” “Your are never remebered for what you do in business, ever. Your only remembered for what your do in civil society.” From: Anita Roddick, Body Shop founder Act on vision from the top ! ! ! ! ! ! ! ! ! ! ! ! ! !example: www.bodyshop.com ! !the bright way to innovate!
  23. 23. Create a culture of innovation ! ! ! ! ! ! ! ! ! ! ! ! !example: www.vangansewinkel.nlthe bright way to innovate!
  24. 24. Use the power of design ! ! example: www.freitag.comthe bright way to innovate!
  25. 25. Get inspired by what nature offers you ! ! ! ! ! ! ! ! ! ! ! ! ! ! !example: www.bolefloor.comthe bright way to innovate!
  26. 26. Close the loop, think circular ! ! ! !! ! !! ! ! !! ! ! ! ! ! ! ! ! !example: www.philips.com Senseo Viva Café Ecothe bright way to innovate!
  27. 27. Involve the crowd ! ! ! ! ! ! ! ! ! ! ! ! ! !example: www.pfizer.com ! !the bright way to innovate!
  28. 28. And donʼt forget the 3 Bʼs …! Be bright ! Break the rules! Build a movementthe bright way to innovate!
  29. 29. Motivated employees Benefits of Healthy sustainability organizations Innovative organizations Happy people Authentic organizations Healthy Organizations planet in dialogue Involve the Focus on core crowd business Apply chain Create a culture approach of innovation Sustainability Use power of design innovation Act on vision success factors from top Get inspired by Close the loop, what nature offers think circularthe bright way to innovate!
  30. 30. Appendix: SunIdee introduction SunIdee sustainability innovation team: Michiel Oudakker Martin Klitsie Loes van der Putten michiel@sunidee.com martin@sunidee.com loes@sunidee.com +31 (0) 6 25 21 63 56 +31 (0) 6 28 20 31 92 +31 (0) 6 24 64 96 86 @MartinKlitsiethe bright way to innovate!
  31. 31. Introduction to SunIdee Innovation agency! •  One of the first agencies specialised in customer-centric innovation. Founded in 2002, based in Amsterdam, Paris & Hong Kong.! •  Over 4000 people in our workshops from over 50 leading brands! •  15 innovation specialists! •  Over 50 innovation tools in our toolbox! Committed ! !Leading ! !Bright ! ! Inspiring!the bright way to innovate!
  32. 32. We help you to become an innovation champion! •  We help your team innovate in a way that is both inspiring and results-driven, which enables your team to realise successful projects that benefit the entire organisation.!the bright way to innovate!
  33. 33. We structure innovation & bring new insights! •  Simplify complex matters by visualisation! •  Ownership by working with multidisciplinary teams! •  Long term differentiation by a 2-sides approach! Customer need Company strengththe bright way to innovate!
  34. 34. We focus on results by working with proven tools! Efficient! Fun ! Result-driven! Team spirit!the bright way to innovate!
  35. 35. We build on best practices from different markets! Products & Marketing Strategy! Services! & sales! Focus on content! Innovation strategy Concept creation Positioning (consultancy)! New business Innovation scan Marketing tool Blue ocean Concept creation Customer-centric Focus on ownership! product portfolio (workshops)! Strategy implementation Co-creation Year plans Value net Insights-driven Focus on skills! concept creation (training)! Insights-driven Campaign Cradle to cradle Innovation process developmentthe bright way to innovate!
  36. 36. So you can increase your innovation success rate! Make your strategy leading Identify great ideas early in the process Develop better products and services Shorten time to market Use resources more effectivelythe bright way to innovate!
  37. 37. We look forward to working with you!! For more information please contact: Michiel Oudakker – Partner m: +31 (0) 6 25 21 63 56 / e: michiel@sunidee.com Martin Klitsie - Partner m: +31 (0) 6 28 20 31 92 / e: martin@sunidee.com Loes van der Putten – Partner m: +31 (0) 6 24 64 96 86 / e: loes@sunidee.com SUNIDEE Prinsengracht 739-741, 1017 JX, Amsterdam +31 (0)20 6244291 / www.sunidee.comthe bright way to innovate!

×