Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Business Model Wargame, SunIdee 2012


Published on

  • Login to see the comments

  • Be the first to like this

Business Model Wargame, SunIdee 2012

  1. 1. Business Model War
  2. 2. Do you want to ... create possible scenarios how to defend and expand your business? ... create a sense of urgency amongst key stakeholders? Get together 20-25 key stakeholders and join us in a one-day high energy, result-driven Business War
  3. 3. War Game A battle of business modelsBusiness war gaming provides vital insights into Winning the game requires a multidimensional view:market dynamics and possible future scenarios, and everything should come together in a smart businessis a great way to engage the organisation in strategy modelformulation when the competitive environment isundergoing massive
  4. 4. Business Model Canvas as a starting point . How can we have the best connection to our customers? Which key activities are What are different With which partners required to keep our What is our offering for the customer groups?should we cooperate? business going? different stakeholders? What are their problems? What are their needs? Who are we targeting? What expertise do we need?How can we capitalizeon these resources in a What are the different later stage? ways to deliver the service? What are the most What are the important costs? different ways to make money?
  5. 5. War Game – How it works A battle of business
  6. 6. Each team receives their ‘Battle Identity’
  7. 7. BriefingEach team receives ‘Battle Briefing’ in a short movie clip. YOUR MISSION Play
  8. 8. Battle – round 1Each team fights their first battle, using the Business Model Canvasto facilitate strategic discussions and define their plan of attack. 1 Improve business
  9. 9. Battle results – round 1Each team records their battle strategy in a 3 minute movie clip,using the life-size Business Model Canvas on the wall as aplaceholder, and hands in their iPad at the Command Centre.
  10. 10. Business effectDuring lunch, the Command Centre reviews all battle strategies andestimate their effect on the
  11. 11. The Command Centre creates short movie of
  12. 12. Battle – round 2 2 defend & counter attack business
  13. 13. Battle – round 2After a brief period of peace (lunch), each team receives an otherteam’s battle plan together with the Command Centres evaluation.Each team now represents your company’s senior managementand must come up with a battle strategy to outsmart the
  14. 14. Battle results – round 2Each team records their battle strategy in a 3 minute movie clip.
  15. 15. 3 Final Battle
  16. 16. The final battleOne by one, each team shows their results using the 3 movie clips(Battle 1, Command Centre evaluation, Battle 2)
  17. 17. The final battleNext, the team that defined the initial battle strategy in the morning(Battle 1) reacts to your company’s response (Battle 2). 3 Final Battle
  18. 18. The final battleThe two groups that were not involved in these battles judge whichcompany wins the game. 3 Final Battle
  19. 19.
  20. 20. We are looking forward to an inspiring yet fierce battle! Prinsengracht 739-741, 1017 JX, Amsterdam t: +31 (0)20 6244291, e:, Deborah Nas Michiel Oudakker m: +31 (0) 6 22396657 m: +31 (0) 6 25216356 e: e:
  21. 21.