Hinsdale PL Fundraising Presentation


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Hinsdale Public Library / Lynn Elam

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Hinsdale PL Fundraising Presentation

  1. 1. Kimberly Litland, Brookfield Public Library Lynn Elam, Hinsdale Public Library Nicki Seidl, Evergreen Park Public Library
  2. 3. Dining at Dewey’s The Purpose <ul><li>Raise money for and awareness of the Library </li></ul><ul><ul><li>Position the Library as a premiere institution by which residents want to be associated </li></ul></ul><ul><ul><ul><li>Recruit new directors </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Bring a buddy and his checkbook </li></ul></ul></ul></ul></ul>
  3. 4. Dining at Dewey’s Budget and the ROI <ul><li>What is the Return? </li></ul><ul><ul><li>Do the numbers work? </li></ul></ul><ul><ul><li>Hard costs/Soft costs </li></ul></ul><ul><ul><li>Capacities </li></ul></ul><ul><li>Are you thinking about the short or the long term? </li></ul><ul><ul><li>A. Building the bank account </li></ul></ul><ul><ul><li>B. Building the supporter account </li></ul></ul><ul><ul><li>C. Both A and C </li></ul></ul>
  4. 5. Dining at Dewey’s The components <ul><ul><li>Why would anyone come? What’s our offer? </li></ul></ul><ul><ul><li>Food & Drink </li></ul></ul><ul><ul><ul><li>Vendors and Cost </li></ul></ul></ul><ul><ul><li>Celebrity and Entertainment </li></ul></ul><ul><ul><ul><li>We’re a Library; get an author. Make sure the author can write and speak </li></ul></ul></ul><ul><ul><ul><li>Music </li></ul></ul></ul><ul><ul><ul><ul><li>Live or the other kind </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Set the room for mingling and moving around </li></ul></ul></ul></ul>
  5. 6. Dining at Dewey’s <ul><li>Cocktails anyone? </li></ul><ul><ul><li>Alcohol in the Library </li></ul></ul><ul><ul><ul><li>Special Liquor License </li></ul></ul></ul><ul><ul><ul><li>Process and Fees </li></ul></ul></ul><ul><ul><ul><ul><li>Library Staff – know the schedule of the governing body </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Fee Waiver - because they love us </li></ul></ul></ul></ul><ul><ul><ul><li>Required Approvals </li></ul></ul></ul><ul><ul><ul><ul><li>Library Board of Trustees </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Village Liquor Commissioner </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Village Board of Trustees </li></ul></ul></ul></ul>
  6. 7. Dining at Dewey’s Timing is Everything <ul><li>Deadlines and Drop Dead Dates </li></ul><ul><ul><li>Schedule – work backward from the event date </li></ul></ul><ul><ul><ul><li>What needs to happen and when does it need to happen </li></ul></ul></ul><ul><ul><ul><li>Build slippage into your model </li></ul></ul></ul><ul><ul><ul><li>The power of contingencies and alternates </li></ul></ul></ul>
  7. 8. Dining at Dewey’s VIPs
  8. 9. Dining at Dewey’s The Celebrity
  9. 10. Dining at Dewey’s VIPs
  10. 11. Dining at Dewey’s Labor Force <ul><li>Staff and Volunteers – Grace under Pressure </li></ul><ul><ul><li>Who is in charge? Depends </li></ul></ul><ul><ul><li>Who is doing what? Fluid! </li></ul></ul><ul><ul><li>Who is being supervised by whom? See above </li></ul></ul><ul><ul><li>Who gets the email when things don’t get done? Staff </li></ul></ul><ul><ul><li>Who comes to the rescue? Mostly staff </li></ul></ul><ul><ul><li>Who gets the credit for a successful outcome? Mostly volunteers </li></ul></ul>
  11. 12. Dining at Dewey’s Promote it <ul><li>Spend your time and money right here </li></ul><ul><ul><li>High/Low technologies </li></ul></ul><ul><ul><ul><li>Video mash-up </li></ul></ul></ul><ul><ul><ul><li>Chalkboard </li></ul></ul></ul><ul><ul><li>Think in multiples </li></ul></ul><ul><ul><ul><li>Multiple messages </li></ul></ul></ul><ul><ul><ul><li>Multiple places </li></ul></ul></ul><ul><ul><ul><li>Multiple times </li></ul></ul></ul>
  12. 13. Dining at Dewey’s Sell it <ul><li>You are in Sales </li></ul><ul><ul><li>A successful event relies on your ability to sell it </li></ul></ul><ul><ul><ul><li>Your Network – who do you know? </li></ul></ul></ul><ul><ul><ul><ul><li>Community leaders </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Long-time/frequent patrons </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Library volunteers </li></ul></ul></ul></ul><ul><ul><ul><li>The List </li></ul></ul></ul><ul><ul><ul><ul><li>Care and maintenance </li></ul></ul></ul></ul><ul><ul><ul><li>Developing prospects </li></ul></ul></ul><ul><ul><ul><ul><li>Vendors are the easy ones </li></ul></ul></ul></ul>
  13. 14. Dining at Dewey’s <ul><li>Maintaining the Network </li></ul>
  14. 15. Dining at Dewey’s <ul><li>Developing Prospects </li></ul>
  15. 16. Dining at Dewey’s Sell it <ul><li>Sponsors </li></ul><ul><ul><li>Make it worth their while </li></ul></ul><ul><ul><ul><li>Create a benefit package that shows the value of spending money to support your cause </li></ul></ul></ul><ul><ul><li>Ticket sales </li></ul></ul><ul><ul><ul><li>Setting up your system </li></ul></ul></ul><ul><ul><ul><ul><li>Make it easy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Make it professional and polished </li></ul></ul></ul></ul>
  16. 17. Dining at Dewey’s <ul><li>Sponsor Benefit </li></ul>
  17. 18. Dining at Dewey’s Schmooze it <ul><li>The art of the Schmooze </li></ul><ul><ul><li>First you had to promote it, then you had to sell it, now you have to schmooze it </li></ul></ul><ul><ul><ul><li>Yes, you do </li></ul></ul></ul><ul><ul><ul><li>Yes, you can </li></ul></ul></ul><ul><ul><ul><li>Yes, your schmooze ability makes a difference </li></ul></ul></ul>
  18. 19. Dining at Dewey’s <ul><li>Schmooze it </li></ul>
  19. 20. Dining at Dewey’s Post Event <ul><li>Assessment and Evaluation </li></ul><ul><ul><li>F2FMeeting/Conference Call </li></ul></ul><ul><ul><ul><li>Committee Chairs </li></ul></ul></ul><ul><ul><ul><li>Library Staff </li></ul></ul></ul><ul><ul><ul><li>Report </li></ul></ul></ul><ul><ul><ul><ul><li>What worked – what worked not so much </li></ul></ul></ul></ul><ul><ul><ul><ul><li>For next time </li></ul></ul></ul></ul><ul><ul><ul><li>Records Management – New players </li></ul></ul></ul><ul><ul><ul><ul><li>Creating and storing documents associated with the event </li></ul></ul></ul></ul>
  20. 21. Dining at Dewey’s The Benefits <ul><li>Some money in the bank – tangible asset </li></ul><ul><li>Some new friends – expanded network </li></ul><ul><li>Some old friends who still like you – maintain core network </li></ul><ul><li>A community wide event associated with you –name recognition and visibility </li></ul><ul><li>An opportunity to spread the good word of the Library and how it enriches the lives of those who support it and use it – community pride </li></ul>
  21. 22. Dining at Dewey’s Over and Over Again <ul><li>Sustain and Repeat </li></ul><ul><ul><li>Your community will know you by your events </li></ul></ul><ul><ul><ul><li>Brand it – make it yours </li></ul></ul></ul><ul><ul><ul><ul><li>Own your concept and stick to it. </li></ul></ul></ul></ul><ul><ul><ul><li>Same time – Same channel </li></ul></ul></ul><ul><ul><ul><ul><li>Keep the slot so people remember and associate what you did and when you did it </li></ul></ul></ul></ul>