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Professional Oral Care USA Brochure


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Professional Oral Care USA Brochure

  1. 1. Consumer ProductsIn-Depth Report Series Professional Oral Care USA 1st Edition To Be Published 4th Quarter 2013 Base Year: 2013 This report will provide a comprehensive assessment of the U.S. market for professional oral care products used and sold to consumers through dental professional offices. The findings of the study will be based on a combination of structured surveys with dental profes- sionals, as well as in-depth interviews conducted by Kline’s experts with manufacturers, marketers, trade associations, and others knowledgeable on the industry. This report will focus on key trends, developments, challenges, business opportunities, new technologies, new product activity, and will offer insights and information on the following: Market size and growth Sales of leading companies and brands In-office vs. take-home use of professional oral care products Dental professionals’ perceptions of professional oral care services and products Understanding of dental professionals’ interests and unmet needs Market forecasts and expected future trends Report #Y741 | © 2013 Kline & Company, Inc.
  2. 2. Professional Oral Care USA Report Scope Professional Oral Care USA will be an extensive industry resource to be used by marketing and other executives in the professional oral care market for competitive analysis, market investigation, business planning, and understanding dental professionals’ interests, needs, and perceptions of professional oral care products. This is the first edition of this study, and it will provide a combination of dental professional insights, as well as market size data for approximately 10 categories of professional oral care products. Included in this report will be only professional oral care products. The report will include in-office vs. take-home use for these products. This report will exclude consumer oral care products sold at mass retail outlets, such as drug stores, mass merchan- disers, food stores, warehouse clubs, online, and other retail outlets. Key Benefits Subscribers to Professional Oral Care USA will be afforded the following benefits: Access to a comprehensive, independent source of information and insights on the U.S. professional oral care market Access to accurate sales data through professional outlets based on primary research with knowledgeable industry participants A source of valuable competitive information and intelligence Indentify potential acquisition candidates in the professional oral care market Understand key industry trends that may impact your categories/brands Learn first-hand insights from dental professionals about your categories/brands Discover dental professionals’ unmet needs for professional oral care products Charter subscribers will be given the opportunity to review and provide input on dental professional survey before it is fielded Gain knowledge on expected future trends, new technologies, and market forecasts Report #Y741 | © 2013 Kline & Company, Inc.
  3. 3. Professional Oral Care USA Tentative Report Contents 1. Introduction 2. Executive Summary An executive briefing covering market developments, the impact of key trends and issues in the professional oral care mar- ket, and future implications for industry players. 3. Dental Professional Research Summarizes results of structured surveys conducted with dental professionals including general dentists, family dentists, cosmetic dentists, dental hygienists, orthodontists, and periodontists. 4. Market Analysis Provides insightful analysis of the categories shown in Table 1 and the brands and companies shown in Table 2 below, includ- ing category trends and developments, brand and company sales, market shares, assessment of new product activity and new technologies, brief company profiles, and a future outlook. Table 1: Categories Dental gels Dental floss Fluoride therapy products Mouthwashes and rinses Toothbrushes (manual) Table 2: Companies and Brands Toothbrushes (powered and specialty) Toothpastes Company Brand(s) Whitening/bleaching Church & Dwight Arm & Hammer, Spinbrush Laser bleaching Colgate Palmolive Colgate, Phos Flur Laser whitening DenTek DenTek Discus Dental Brite Smile Dr. Fresh Reach manual toothbrushes Evolve Dental Technologies Kor Whitening GlaxoSmithKline Aquafresh, Biotene, Sensodyne Groman Dental Prophy Master Johnson & Johnson Listerine, Reach floss Oral Bio Tech CariFree Perio Protect Perio Protect PerioSciences AO Provantage Philips Zoom, Sonicare Procter & Gamble Crest, Oral B Ultradent Opalescence, Xylishield WaterPik WaterPik fluoride NOTE: The dental professional structured survey, categories, companies and brands to be analyzed are tentative, may change, and are subject to input from charter subscribers. Report #Y741 | © 2013 Kline & Company, Inc.
  4. 4. Professional Oral Care USA Methodology Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of confidence. Klines market analysis approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insights is accurate, current, and reliable. Primary research will comprise the bulk of the overall research methodology for this report. Kline will conduct approximately 300 structured surveys online with dental professionals including general dentists, family dentists, cosmetic dentists, dental hygienists, orthodontists, and periodontists. Aside from structured surveys with profes- sionals, Kline’s professional staff of industry experts will conduct in-depth discussions and personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including manufacturers and marketers of professional oral care products and other knowledgeable industry sources. The combined insights from both oral care professionals and knowledgeable business participants results in a report with unmatched information and insights. This approach has proven to be the most effective and reliable approach to obtaining accurate market data, capturing expert insights, and identifying business opportunities. In addition, this analysis will be supplemented by secondary research drawn from the review of suppliers product literature and price lists; a search of recent trade and technical literature, company filings, and other public sources. Credentials Recently published or in-progress research for the Consumer Products industry includes: Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies Professional Skin Care find a clear path to success. The firm has served the management Professional Nail Care consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products Salon Hair Care industries for over 50 years. Beauty Retailing Klines research and consulting services extend across the entire Natural Personal Care personal care value chain. Our solutions have helped clients Male Grooming develop better ways to create and profit from new business Personal Care: US Competitor Cost Structures opportunities, respond to competitive and economic threats, improve productivity, achieve sustainable growth, and optimize performance. Kline provides clients with facts, forecasts, and recommendations based solidly on the realities of the market. Our market research reports and services are designed to provide subscribers with a deeper understanding of their markets, an outlook for their business, and accurate information about their competitors. Our clients tell us they often use Klines market research to validate their own internal analysis, and many clients rely on Kline reports as their most critical source of information. For more information about this study or Klines other services, e-mail us at, visit our website at, or contact us at any of our regional offices listed below. North America Latin America Europe China India Japan +1-973-435-3407 +55-11-3079-0792 +32-2-770-4740 +86-21-5292-5353 +91-124-4546-100 +81-3-3242-6277 Report #Y741 | © 2013 Kline & Company, Inc.