Professional Nail Care Global Market Brief - Brochure


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Professional Nail Care:
Global Market Brief
1st Edition
To Be Published 3rd Quarter 2012
Base Year: 2011

A robust analysis of the professional nail care market focusing on
key trends, developments, and business opportunities.

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Professional Nail Care Global Market Brief - Brochure

  1. 1. Consumer ProductsIn-Depth Report Series Professional Nail Care: Global Market Brief 1st Edition To Be Published 3rd Quarter 2012 Base Year: 2011 Regional Coverage A robust analysis of the professional nail care market focusing on key trends, developments, and business opportunities, and Asia addressing such issues as: Europe United States How big is the market? How are long-term gel products like Shellac performing? What are the key trends and emerging technologies prompting growth? What are the fastest growing professional nail brands, and why? Who are the market leaders? Which regions are growing the fastest? What are the opportunities in this market? Report #Y722 | © 2012 Kline & Company, Inc.
  2. 2. Professional Nail Care:Global Market Brief Report Scope Professional Nail Care: Global Market Brief will provide subscribers with an analysis of industry trends and developments, market size and growth, product trends, brand profiles, and competitive forces within the global professional nail care market. This report will provide a comprehensive analysis of nail polishes (including base and top coats) that are used to perform standard manicures and pedicures in professional channels such as salons and spas. The study will also include gel nail polishes such as Axxium (OPI) and Shellac (CND) which are used to perform longer-lasting manicures by salon professionals. Related products, such as accessories, drying equipment, implements, lotions, oils, treatments, and nail polish removers, are not part of the scope of this report. This study will focus specifically on consumable nail polish products sold for use in professional outlets, but will cover sales of these products through all channels of distribution. Brands are considered professional only if they are marketed predominantly for back-bar (professional) use and if they generate the majority of sales through professional outlets. The analysis will be global in nature and will focus most heavily the major markets of the United States, the Asian countries of China and Japan, and the European countries of France, Germany, Italy, Spain, and the United Kingdom. There will be some regional breakdowns and analysis, but this report will not contain in-depth details on each individual region/country. Key Benefits This market brief will enable subscribers to identify business opportunities by analyzing the dynamics in this hard- to-track industry, understanding market growth factors, the competitive landscape, and future trends. Specifically, this report will assist subscribers by providing: An unbiased and comprehensive examination of the global professional nail care market Information to exploit business opportunities by understanding market growth and future trends in this high- margin sector A perspective on the leading players, as well as the smaller, up-and-coming ones A resource to augment business plans with reliable insights and data Identification of potential acquisition, merger candidates, and strategic alliances Subscribers also receive one day of consultation with members of the research team. This time can be used for strategic planning assistance or to explore specific information, which might not be covered in this report. Report #Y722 | © 2012 Kline & Company, Inc.
  3. 3. Professional Nail Care:Global Market Brief Tentative Report Contents 1. INTRODUCTION 3. COMPANY/BRAND PROFILES Brief profiles for the key companies/brands that market pro- 2. EXECUTIVE SUMMARY fessional nail care products, as listed in Table 1. Information to A comprehensive review of the global market. The following be provided includes: information will be assessed: Overview Key lessons learned Manufacturers’ sales and growth (2010 and 2011) Market sales and growth Product offerings; key colors and textures Breakdowns by: Regional strength – Region Marketing and merchandising activities – Take-home versus back-bar Distribution Nail salon service trends and sales data Outlook to 2017 Texture, color, and wear trends Regional differences Competitive landscape Future outlook to 2017 Table 1: Tentative List of Brands to be Profiled Akzentz Brucci Cácee China Glaze CND Duri Essie Gelacques Gelish Le Chat Minx Misa NSI OPI Orly Pixi ProNails Red Carpet Seche Zoya NOTE: List is tentative and subject to change based on charter subscriber input. Report #Y722 | © 2012 Kline & Company, Inc.
  4. 4. Professional Nail Care:Global Market Brief Methodology Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of confidence. Kline’s market analysis approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. During the course of field research, Kline’s professional staff of industry experts conduct in-depth discussions and personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including profes- sional nail care manufacturers and marketers, distributors and suppliers, nail salons, key retailers, public relations executives, and other direct influencers on brand and supplier purchase decisions. This approach has proved to be the most effective and reliable approach to obtaining accurate market data, capturing expert insights, and identifying business opportunities. Primary research will represent the bulk of our research efforts; however, this analysis will be supplemented by secondary research drawn from the review of product literature, recent trade and technical literature, online sources, and analysis of statistical data from government, industry, and trade associations and agencies. Extensive salon, store, and website checks will also be conducted to obtain information on product selection and availability, display and sales techniques, and other trends. Kline Credentials Kline is a worldwide consulting and research firm dedicated to Recently published or in-progress research for the providing the kind of insight and knowledge that helps companies Personal Care industry includes: find a clear path to success. The firm has served the management Cosmetics & Toiletries consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products Professional Skin Care industries for over 50 years. Salon Hair Care At-home Skin Care Devices Klines research and consulting services extend across the entire Beauty Marketing energy industry value chain. Our solutions have helped clients develop better ways to create and profit from new business Beauty Retailing opportunities, respond to competitive and economic threats, Competitor Cost Structures improve productivity, achieve sustainable growth, and optimize Delivery Systems in Personal Care performance. Kline provides clients with facts, forecasts, and Natural Personal Care recommendations based solidly on the realities of the market. Our market research reports and services are designed to provide subscribers with a deeper understanding of their markets, an outlook for their business, and accurate information about their competitors. Our clients tell us they often use Klines market research to validate their own internal analysis, and many clients rely on Kline reports as their most critical source of information. For more information about this study or Klines other services, e-mail us at, visit our website at, or contact us at any of our regional offices listed below. North America Latin America Europe China India Japan +1-973-435-3407 +55-11-3079-0792 +32-2-770-4740 +86-21-5292-5353 +91-124-4546-100 +81-3-3242-6277 Report #Y722 | © 2012 Kline & Company, Inc.