OTC Retailing US - Brochure

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OTC Retailing:
U.S. Alternate Channel Analyses and Opportunities
1st Edition
To Be Published 2nd Quarter 2012
Base Year: 2011
This report will provide subscribers with a comprehensive, accurate
assessment of opportunities for growth and the relative importance of
alternate retail channels for OTC sales. This report will exclude major
drug, food, and mass merchandisers and focus on rapidly growing
alternate channels, such as convenience stores, dollar stores, health
food stores, the Internet, and warehouse clubs.

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OTC Retailing US - Brochure

  1. 1. HealthcareIn-Depth Report Series OTC Retailing: U.S. Alternate Channel Analyses and Opportunities 1st Edition To Be Published 2nd Quarter 2012 Base Year: 2011 This report will provide subscribers with a comprehensive, accurate assessment of opportunities for growth and the relative importance of alternate retail channels for OTC sales. This report will exclude major drug, food, and mass merchandisers and focus on rapidly growing alternate channels, such as convenience stores, dollar stores, health food stores, the Internet, and warehouse clubs. The study will provide an analysis of: Recent growth in share of OTC sales through these channels Prevalence of Internet sales for OTCs, and how that has changed recently Relative importance of value pricing in these channels Private-label presence in these channels Role of social media and retention marketing among these retailers Relative importance of these channels by various OTC product classes Forecasts and expected future trends for sales of OTCs in alternate channels www.KlineGroup.com Report #Y644A | © 2012 Kline & Company, Inc.
  2. 2. OTC Retailing:U.S. Alternate Channel Analyses and Opportunities Report Scope OTC Retailing: U.S. Alternate Channel Analyses and Opportunities will provide subscribers with insights into retailing opportunities within alternate channels of distribution. This report will focus on the U.S. OTC market. The category scope will closely mirror Kline’s Nonprescription Drugs USA program, encompassing 36 categories across eight product classes: Allergy, asthma, and sinus products Cough and cold preparations Digestive products Feminine products Internal analgesics Nutritional products Topical products Other products The program will analyze alternate purchase channels including convenience stores, face-to-face sales, dollar stores, health food stores, specialty stores, and warehouse clubs, providing detailed examination of the competitive landscape among these channels. Profiles will also be provided for key retailers, representing a diverse cross section among alternate channel retailers. Key Benefits This comprehensive report will enable subscribers to exploit business opportunities by illustrating the retailing dynamics in alternate channels in the United States. Specifically, the report will provide subscribers with the following key deliverables: Up-to-date primary research with alternate channel retailers and other knowledgeable industry participants An objective perspective on future trends and relative importance of alternate retail channels for the OTC industry An understanding of the implications of alternate channels by OTC product class Identification of growth trends and successful strategies used by OTC players across these channels An understanding of why some channels are growing at faster rates than others in terms of OTC sales An unbiased appraisal of retail trends based on extensive primary research with retailers, buyers, and marketers Forecasts and summary of expected future trends in alternate retail channels www.KlineGroup.com Report #Y644A | © 2012 Kline & Company, Inc.
  3. 3. OTC Retailing:U.S. Alternate Channel Analyses and Opportunities Tentative Report Contents 1. INTRODUCTION Private-label penetration/growth Outlook to 2016 2. EXECUTIVE SUMMARY This chapter will provide a summary of findings by retail chan- 4. RETAILER PROFILES nel and insights into current trends impacting the OTC market Profiles of approximately 21 key retailers listed in Table 3 will in alternate channels. Forecasts to 2016 will be provided. be provided with specific discussion pertaining to OTC sales with these retailers. Each profile will include the following: 3. RETAIL CHANNEL PROFILES Overview Provides detailed analyses of nine alternate retail channels as Corporate sales shown in Table 1 below, and how much OTC volume goes Recent developments through each type of retailer by OTC product class shown in Number of doors/stores Table 2. This section will provide the following information: Competitive focus and strengths OTC sales in 2010 and 2011 Channel developments Assortment of OTCs and key brands Leading retailers Role of private-label products Role of OTCs in the channel Marketing activities Manufacturers’ and retail sales of OTCs in the channel in Outlook to 2016 2006 and 2011 Promotional and advertising activity Table 2: Product Classes Table 1: Retail Channels Allergy, Asthma, and Sinus Products Internal Analgesics Convenience stores Online Allergy relief products Arthritis pain relievers Dollar stores Specialty stores Asthma medications General pain relievers Face-to-face Warehouse clubs Sinus medications Menstrual relief products Home shopping Wholesalers Cough and Cold Preparations Nutritional Products Table 3: Retailer Profiles Cold medications Herbal products Cough drops and lozenges Vitamins and minerals Channel Retailers Cough syrups Convenience stores 7-Eleven Nasal decongestants Topical Products Sore throat remedies Anti-itch products Circle K Topical vapor products Corn, callus, and wart removers Dollar stores Dollar General Diaper rash products Dollar Tree Digestive Products Eye care products Family Dollar Antacids and antigas products First aid products Face-to-face Alticor (Amway) Antidiarrheal preparations Fungicidal preparations Shaklee Antinausea preparations Hair regrowth treatments Laxatives Hemorrhoidal preparations Health food stores Trader Joe’s Oral care products Whole Foods Feminine Products Topical analgesics Home shopping HSN Contraceptive products QVC Feminine deodorants and itching remedies Other Products Online Amazon.com Feminine yeast infection remedies Home diagnostic test kits Personal lubricants Sleeping aids Drugstore.com Smoking cessation aids Specialty stores GNC Weight loss medications Vitamin Shoppe Warehouse clubs BJ’s Costco Sam’s Club Wholesalers Amerisource-Bergen Cardinal McKesson www.KlineGroup.com Report #Y644A | © 2012 Kline & Company, Inc.
  4. 4. OTC Retailing:U.S. Alternate Channel Analyses and Opportunities Methodology Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of confidence. Kline’s market analysis approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. During the course of field research, Kline’s professional staff of industry experts will conduct in-depth interviews with a wide range of knowledgeable industry participants and stakeholders including retail executives such as category managers/buyers, store managers, corporate executives, and OTC executives such as category managers, brand managers, marketing, market research, business development, trade relations, and shopper insights. In addition to primary research, the study will draw upon relevant secondary data, including company filings, trade journals, Internet searches, product literature, price lists, store checks, and other sources. Historical information will be taken from Kline’s Nonprescription Drugs USA annual market analysis. Kline Credentials Kline is a worldwide consulting and research firm dedicated to Recently published or in-progress research for the providing the kind of insight and knowledge that helps companies Healthcare and Consumer Products industries find a clear path to success. The firm has served the management includes: consulting and market research needs of organizations in the Nonprescription Drugs USA annual study chemicals, materials, energy, life sciences, and consumer products Global Rx-to-OTC Switch Forecasts industries for over 50 years. Natural OTCs U.S. Retailers’ Perceptions of OTC Drug Marketers Klines research and consulting services extend across the entire Beauty Retailing USA healthcare industry value chain. Our solutions have helped clients Rx-to-OTC Switch Forecasts USA develop better ways to create and profit from new business Rx-to-OTC Switch Strategies USA opportunities, respond to competitive and economic threats, OTC Drugs: U.S. Competitor Cost Structures improve productivity, achieve sustainable growth, and optimize OTC Innovations performance. Kline provides clients with facts, forecasts, and Impact of Recession on U.S. OTC Market recommendations based solidly on the realities of the market. Our market research reports and services are designed to provide subscribers with a deeper understanding of their markets, an outlook for their business, and accurate information about their competitors. Our clients tell us they often use Klines market research to validate their own internal analysis, and many clients rely on Kline reports as their most critical source of information. With offices and employees in all the regions covered in this report Kline is well-suited to carry out the primary research within each country with the necessary industry knowledge, language skills, and research abilities. For more information about this study or Klines other services, e-mail us at sales@klinegroup.com, visit our website at www.KlineGroup.com, or contact us at any of our regional offices listed below. North America Latin America Europe China India Japan +1-973-435-3407 +55-11-3079-0792 +32-2-770-4740 +86-21-5292-5353 +91-124-4546-100 +81-3-3242-6277 www.KlineGroup.com Report #Y644A | © 2012 Kline & Company, Inc.

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