Nail Technician Insight Brochure


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Nail Technician Insight Brochure

  1. 1. Consumer Products Nail Technician Insights 1st Edition To Be Published 1st Quarter 2014 Base Year: 2013 Building on Klines strengths researching alternate beauty channels, Kline introduces a new service for the professional nail care industry identifying and assessing what nail salon owners and technicians have to say about: Color and texture trends Gel nails Nail art Their vendors Their clients The future Report #Y737 | © 2013 Kline & Company, Inc.
  2. 2. Nail Technician Insights Report Scope Nail Technician Insights will provide a window into the nail salons across the United States. Kline will survey these professionals to gather insight on what they think about trends relating to colors, brands, tools, and products. The study will also examine what the nail salon owners have to say about their vendors and clients. For the first edition of this service, Kline plans to survey nail salon professionals across different regions of the United States, with a selection of urban and suburban locations. Key Benefits This study will enable subscribers to exploit business opportunities by understanding the opinions of nail salon professionals. Nail polish has been the fastest growing category in the cosmetics and toiletries industry, and in the professional channels as well. Equipped with understanding of the practices and preferences of nail technicians and their clients, industry participants can better address these needs and trends through their own offerings, education, and marketing messages. Subscribers will be able to: Identify the latest trends in nail salons Understand the end consumer and her needs better Formulate targeted marketing messages Identify unmet needs by their vendors and distributors Take advantage of insights and analysis from a company with unmatched primary research skills and a proven track record in the professional channels Charter subscribers will have the added benefit of providing input into the survey design and reporting structure. Report #Y737 | © 2013 Kline & Company, Inc.
  3. 3. Nail Technician Insights Tentative Report Contents 1. INTRODUCTION 2. EXECUTIVE SUMMARY This chapter will highlight the studys key findings, lessons learned, and future outlook. 3. TRENDS Comparisons across different regions of the United States of: Texture and color trends Gels (traditional hard gel, soak-off gel, gel-polish) Nail Art (traditional vs. modern techniques) Appliance/device/tool trends Service trends Growth 4. PRODUCT VENDOR INSIGHTS Satisfaction, unmet needs, education/training levels 5. CONSUMER INSIGHTS Types of clients Frequency of visit Brand recognition How brands, colors and nail art preferences vary by demographic group Report #Y737 | © 2013 Kline & Company, Inc.
  4. 4. Nail Technician Insights Methodology Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of confidence. Klines market analysis approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. During the course of field research, Kline will conduct interviews with about 400 nail technicians and salon owners. Kline will ensure an adequate mix of salons by geographic location, to allow effective comparison across regions of the country. This approach has proven to be the most effective and reliable approach to obtaining accurate market data, capturing expert insights, and identifying business opportunities. Primary research will represent the bulk of our research efforts. In addition, this analysis will be supplemented by secondary research. Kline Credentials Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies Recently published or in-progress research for the find a clear path to success. The firm has served the management Consumer Products industry includes: consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products Salon Hair Care industries for over 50 years. Professional Skin Care Klines research and consulting services extend across the entire Cosmetics & Toiletries personal care industry value chain. Our solutions have helped Beauty Retailing clients develop better ways to create and profit from new business opportunities, respond to competitive and economic threats, Natural Personal Care improve productivity, achieve sustainable growth, and optimize Professional Nail Care Market Brief performance. Kline provides clients with facts, forecasts, and recommendations based solidly on the realities of the market. Our market research reports and services are designed to provide subscribers with a deeper understanding of their markets, an outlook for their business, and accurate information about their competitors. Our clients tell us they often use Klines market research to validate their own internal analysis, and many clients rely on Kline reports as their most critical source of information. For more information about this study or Klines other services, e-mail us at, visit our website at, or contact us at any of our regional offices listed below. North America Latin America Europe China India Japan +1-973-435-3407 +55-11-3079-0792 +32-2-770-4740 +86-21-5292-5353 +91-124-4546-100 +81-3-3242-6277 Report #Y737 | © 2013 Kline & Company, Inc.