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Kline Market Research Highlights: Innovations in Beauty


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Carrie Mellage, our Vice President for Consumer Products had the privilege of participating in a panel discussion with Pam Busiek, President and CEO of Independent Cosmetics Manufacturers and Distributors (ICMAD), and the legendary Dr. Robb Akridge, founder of Clarisonic, at the 2014 Global Beauty & Wellness Exchange. The event offers suppliers of beauty and spa products the opportunity to network with buyers from high-end spas in a series of “exchange sessions,” peppered with informative sessions such as this panel presentation.

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Kline Market Research Highlights: Innovations in Beauty

  1. 1. Kline Market Research Highlights: Innovations in Beauty A presentation at: Amelia Island, FL February 18, 2014
  2. 2. The global beauty market is nearly $250 billion; the U.S. accounts for 20% $ Billion Mfr. Global 2007 2012 189 242 5.1% CAGR 36 40 2.1% CAGR U.S. Source: Kline.
  3. 3. The U.S. personal care market is estimated to reach about $42 billion in sales in 2013 $ Billion mfr. Source: Kline.
  4. 4. U.S. market growth has been generally quite positive, even during the recession 2003 Source: Kline. 2004 2005 2006 2007 2008 2009 2010 2011 2012
  5. 5. Key innovations in personal care history • Glass packaging • Clinique launch 1960s Source: Kline. • Plastic/cardboard packaging • Liquid soaps 1970s • Anti-aging • Demographic targeting 1980s
  6. 6. Key innovations in personal care history (Continued) • • • • AHAs Body washes 2 in 1 shampoos Pore strips 1990s Source: Kline. • • • • Naturals Professional results Value added High SPF 2000s • Nail art • Gel manicures • BB creams Today
  7. 7. Innovation and technology continue to propel the industry Tablets and smart phones make shopping easier Anti-aging remains strong Social media creating buzz
  8. 8. All of the fastest growing market segments are technology driven Professional nail care Body contouring/cellulite (U.S. Professional) At-home beauty devices Natural personal care
  9. 9. Innovative delivery systems and technologies backed by claims help grow the personal care industry globally Perricone MD Blue Plasma Orbital Clinique Even Better Eyes Dark Circle Corrector Lancôme Renergie Lift Multi-Action Lifting and Firming Cream Kiehl’s Super Multi-Corrective Cream
  10. 10. Anti-aging skin care is the main growth engine Global Personal Care Share by Product Class Source: Kline. Skin Care by Category Facial treatments Hand/body lotions Sun care Baby Men's Facial Treatments by Type Anti aging Other
  11. 11. Anti-aging is more than just facial treatments
  12. 12. New technologies offer consumers alternative products to replace in-salon or in-office services Laser hair removal Anti-aging Cleansing Acne `
  13. 13. Beauty devices strong globally • Strong double-digit growth in most regions • Consumers are savvy and open to alternative products • LightStim International is the first company with FDA clearance for treating fine lines and wrinkles • Marketers enter organically (Proactiv, Olay), via acquisition (L’Oréal), or via strategic alliance (Unilever, Strivectin) Source: Kline. Silk’n FaceFX Clarisonic Pedi Sonic
  14. 14. Technology most responsible for altering beauty retail landscape  24/7 shopping anywhere  Price comparisons, product reviews, discount searching  Social media = better engagement  Retailers to go omni-channel
  15. 15. Diagnostic tools help determine appropriate products for consumers Luminato Festival 2013 by Vichy Sephora Skincare IQ Pixelle tool for use in store, O Boticario in Brazil
  16. 16. Beauty brands and retailers connect with customers via social media and digital marketing Sephora TV tutorials Clinique Insider’s Club Bath & Body Works App Old Spice on YouTube
  17. 17. Many beauty retailers and marketers increase digital exposure Bath & Body Works Fragrance Finder Macy’s Beauty Spot Lancome Try-on Platform Sephora Beauty Talk Walgreens Dermatological Skincare kiosk
  18. 18. $ Million mfr. Driven by technology and innovation, the U.S. market is projected to reach $50 billion by 2018 Source: Kline.
  19. 19. Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. For more information, visit If you require additional information about the contents of this document or the services that Kline provides, please contact: Carrie Mellage Vice President, Consumer Products Tel: +1 973-435-3412 Kline & Company, Inc. 35 Waterview Blvd. Suite 305 Parsippany, NJ 07054 Phone: +1-973-435-6262 Fax: +1-973-435-6291 Americas ____________ Asia ___________ Europe ___________