Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Crowdfunding education
Ronald Kleverlaan
Crowdfunding strategy
Founder Crowdfunding Hub
Co-founder & Board Member European Crowdfunding Network
E...
Agenda
»Crowdfunding History
»Crowdfunding = Community funding
»Crowdfunding - More than Money
»Return on Involvement
Crowdfunding
“Lenten” concert Mozart -1784
Statue of Liberty - 1885
Marillion
8,5 million backers - $1,7 billion
Real-estate crowdfunding
BD Bacatá: 3100 investors - $172 million
Misconception 1: „Crowd”
Not an anonymous crowd, but an involved community
@kleverlaan | Crowdfunding strategy
Crowdfundin...
@kleverlaan | Crowdfunding strategy
Kickstarter - $1,7 billion - 8,5 million backers
86%72%
Brand loyalty and local commitment
Polare - Management buy-out after bankruptcy
@kleverlaan | Crowdfunding strategy
Customers invest in company
560K by 481 investors
@kleverlaan | Crowdfunding strategy
Renewable energy community
Windcentrale - 15.000 investors - 15M euro - 9 wind turbines
@kleverlaan | Crowdfunding strategy
Crowdfunding
more than money
marketing
broad support
market research
customer loyalty
access to additional finance
Misconc...
Marketing
1300 funders - Local city promotion - 4 million euro
@kleverlaan | Crowdfunding strategy
Support for local community projects
Let citizens choose what projects to receive additional grants
@kleverlaan | Crowdfun...
Market research
>1 million euro - 18.000 clients
@kleverlaan | Crowdfunding strategy
Additional finance
$2,5 million pre-sales -> VC -> Facebook
@kleverlaan | Crowdfunding strategy
Different types of funding
Donations, pre-sales, loans, equity
@kleverlaan | Crowdfunding strategy
ROI = Return on Involvement
Financial, material and social returns
@kleverlaan | Crowdfunding strategy
Crowdfunding trends
Project based fundraising & cooperative models
@kleverlaan | Crowdfunding strategy
Project-based fundraising
Red Cross first large NGO to work with dedicated funding
@kleverlaan | Crowdfunding strategy
Full ownership of 5 local wind turbines
>400 members - 18,5 million euro project
@kleverlaan | Crowdfunding strategy
Crowdfunding = Community Funding
Funding from an involved community
Crowdfunding = More than money
Marketing, market resea...
Let’s talk crowdfunding!
Ronald Kleverlaan
Crowdfunding strategy
+31 628 254 452
ronald@kleverlaan.com
@kleverlaan
slidesh...
Upcoming SlideShare
Loading in …5
×

Labs of latvia - crowdfunding - more than money

Crowdfunding keynote @ Labs of Latvia event

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

Labs of latvia - crowdfunding - more than money

  1. 1. Crowdfunding education
  2. 2. Ronald Kleverlaan Crowdfunding strategy Founder Crowdfunding Hub Co-founder & Board Member European Crowdfunding Network Expert Advisor “Crowd Investing” European Commission @kleverlaan ronald@kleverlaan.com
  3. 3. Agenda »Crowdfunding History »Crowdfunding = Community funding »Crowdfunding - More than Money »Return on Involvement
  4. 4. Crowdfunding
  5. 5. “Lenten” concert Mozart -1784
  6. 6. Statue of Liberty - 1885
  7. 7. Marillion
  8. 8. 8,5 million backers - $1,7 billion
  9. 9. Real-estate crowdfunding BD Bacatá: 3100 investors - $172 million
  10. 10. Misconception 1: „Crowd” Not an anonymous crowd, but an involved community @kleverlaan | Crowdfunding strategy Crowdfunding Community Funding
  11. 11. @kleverlaan | Crowdfunding strategy Kickstarter - $1,7 billion - 8,5 million backers 86%72%
  12. 12. Brand loyalty and local commitment Polare - Management buy-out after bankruptcy @kleverlaan | Crowdfunding strategy
  13. 13. Customers invest in company 560K by 481 investors @kleverlaan | Crowdfunding strategy
  14. 14. Renewable energy community Windcentrale - 15.000 investors - 15M euro - 9 wind turbines @kleverlaan | Crowdfunding strategy
  15. 15. Crowdfunding more than money marketing broad support market research customer loyalty access to additional finance Misconception 2: „Funding” Funding is only one of the reasons to use crowdfunding @kleverlaan | Crowdfunding strategy
  16. 16. Marketing 1300 funders - Local city promotion - 4 million euro @kleverlaan | Crowdfunding strategy
  17. 17. Support for local community projects Let citizens choose what projects to receive additional grants @kleverlaan | Crowdfunding strategy
  18. 18. Market research >1 million euro - 18.000 clients @kleverlaan | Crowdfunding strategy
  19. 19. Additional finance $2,5 million pre-sales -> VC -> Facebook @kleverlaan | Crowdfunding strategy
  20. 20. Different types of funding Donations, pre-sales, loans, equity @kleverlaan | Crowdfunding strategy
  21. 21. ROI = Return on Involvement Financial, material and social returns @kleverlaan | Crowdfunding strategy
  22. 22. Crowdfunding trends Project based fundraising & cooperative models @kleverlaan | Crowdfunding strategy
  23. 23. Project-based fundraising Red Cross first large NGO to work with dedicated funding @kleverlaan | Crowdfunding strategy
  24. 24. Full ownership of 5 local wind turbines >400 members - 18,5 million euro project @kleverlaan | Crowdfunding strategy
  25. 25. Crowdfunding = Community Funding Funding from an involved community Crowdfunding = More than money Marketing, market research, local support Crowdfunding for projects Not for your brand/organization Crowdfunding campaign = Marketing campaign Not only a fundraising campaign Crowdfunding transforms business models Marketing teams formed by fans & investors Co-created and co-funded innovations by the crowd New ownership structures Key take-aways @kleverlaan | Crowdfunding strategy
  26. 26. Let’s talk crowdfunding! Ronald Kleverlaan Crowdfunding strategy +31 628 254 452 ronald@kleverlaan.com @kleverlaan slideshare.net/kleverlaan

×