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Crowdfunding - the 2 biggest misconceptions - crowd & money

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Slides @ FLY Budapest conference

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Crowdfunding - the 2 biggest misconceptions - crowd & money

  1. 1. @kleverlaan | Crowdfunding strategy | Speaker, author, strategic consultant Crowdfunding - More than money
  2. 2. Ronald Kleverlaan ! Crowdfunding strategy ! Founder Crowdfunding Hub Co-founder & Board Member European Crowdfunding Network ! Expert Advisor “Crowd Investing” European Commission @kleverlaan ronald@kleverlaan.com
  3. 3. •  Successfully  brought  crowdfunding  into  new  EU  Capital  Markets  Union   •  52  members  from  13  EU  Countries   •  DraBing  a  Crowdfunding  Code  of  Conduct  and  Best  PracEces  for  EU  members     •  Research  about  Crowdfunding  RegulaEons  in  Europe  and  beyond   •  CrowdTuesday  events  though-­‐out  Europe European Association for Crowdfunding Platforms Bottom-up promotion and education of Crowdfunding •  Open  network  -­‐  Easy  to  start  a  local  Hub  in  new  ciEes   •  Hubs  are  run  by  local  stakeholders  from  the  crowdfunding  and  startup  ecosystem   •  Hub  members  organize  free  weekly  Q&A  crowdfunding  introducEon  sessions   •  Hub  members  organize  free  (bi-­‐)monthly  public  events  (50-­‐250  people)   •  Hub  members  organize  CrowdTuesday  events  in  collaboraEon  with  ECN   !
  4. 4. Crowdfunding @kleverlaan | Crowdfunding strategy Crowdfunding 2 misconceptions: CROWD & FUNDING
  5. 5. Misconception 1: „Crowd” Not an anonymous crowd, but an involved community @kleverlaan | Crowdfunding strategy Crowd Community Funding
  6. 6. @kleverlaan | Crowdfunding strategy Kickstarter - $1,5 billion - 7,7 million backers
  7. 7. @kleverlaan | Crowdfunding strategy Kickstarter - $1,5 billion - 7,7 million backers 72%
  8. 8. @kleverlaan | Crowdfunding strategy Kickstarter - $1,5 billion - 7,7 million backers 86%72%
  9. 9. Brand loyalty and local commitment Polare - Management buy-out after bankruptcy @kleverlaan | Crowdfunding strategy
  10. 10. Customers invest in company 560K by 481 investors @kleverlaan | Crowdfunding strategy
  11. 11. Renewable energy community Windcentrale - 15.000 investors - 15M euro - 9 wind turbines @kleverlaan | Crowdfunding strategy
  12. 12. Crowdfunding more than money marketing broad support market research customer loyalty access to additional finance Misconception 2: „Funding” Funding is only one of the reasons to use crowdfunding @kleverlaan | Crowdfunding strategy
  13. 13. Marketing 1300 funders - Stadsinitiatief - 4 million euro @kleverlaan | Crowdfunding strategy
  14. 14. Marketing 1300 funders - Stadsinitiatief - 4 million euro @kleverlaan | Crowdfunding strategy
  15. 15. Support for local community projects Let citizens choose what projects to receive additional grants @kleverlaan | Crowdfunding strategy
  16. 16. Market research >1 million euro - 18.000 clients @kleverlaan | Crowdfunding strategy
  17. 17. Additional finance $2,5 million pre-sales -> VC -> Facebook @kleverlaan | Crowdfunding strategy
  18. 18. Different types of funding Donations, pre-sales, loans, equity @kleverlaan | Crowdfunding strategy
  19. 19. ROI = Return on Involvement Financial, material and social returns @kleverlaan | Crowdfunding strategy
  20. 20. Next steps in crowdfunding New type of businesses & NGOs @kleverlaan | Crowdfunding strategy
  21. 21. Project-based fundraising Red Cross first large NGO to work with dedicated funding @kleverlaan | Crowdfunding strategy
  22. 22. Full ownership of 5 local wind turbines >400 members - 18,5 million euro project @kleverlaan | Crowdfunding strategy
  23. 23. ! Crowdfunding = Community Funding Funding from an involved community ! Crowdfunding = More than money Marketing, market research, local support ! Crowdfunding campaign = Marketing campaign Not a fundraising campaign ! Crowdfunding transforms business models Marketing teams formed by fans & investors Co-created and co-funded innovations by the crowd New ownership structures Key take-aways @kleverlaan | Crowdfunding strategy
  24. 24. Let’s talk crowdfunding! Ronald Kleverlaan Crowdfunding strategy ! +31 628 254 452 ronald@kleverlaan.com @kleverlaan slideshare.net/kleverlaan

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