Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Crowdfunding - A new way of financing your production

1,797 views

Published on

Presentation about Crowdfunding for the Federation for Asian Cultural Promotion at their conference in Solo, Indonesia.

"Every production needs financing. Some (local) governments offer loans or subsidies to artists and entrepreneurs, some people receive investments or gifts from friends and family, but in the current financial crisis it can be difficult to raise enough funding to finance your production.

Luckily a new way of funding is available: Crowdfunding. Crowdfunding is a collective effort to raise money (or resources) to realize a project that is started by other people or organizations. Instead of having one large funder, you have hunderds of funders who are also the ambassador of your project. Worldwide this is already used by millions of people and in 2011 $1,5 billion was raised through crowdfunding.

In this presentation I will discuss the concept of crowdfunding. How did it start? What type of crowdfunding business models are there and how do you crowdfund successfully? Can you use it for all projects and organizations? How does this change the way of working?

I will give an introduction into the world of crowdfunding. Using successful cases from the Art and Culture industry from the US, Europe and Asia, this presentation is interesting for everyone who want to know more about crowdfunding, whether you want to use crowdfunding for your own project or start a crowdfunding platform as an organization to help people in your network to raise funding."

Crowdfunding - A new way of financing your production

  1. 1. Crowdfunding your Production
  2. 2. Ronald Kleverlaan Crowdfunding Evangelist & Entrepreneur founder Dutch Crowdfunding Roundtable & co-founder European Crowdfunding Network@kleverlaanConsultancy and development of crowdfundingplatformswww.webclusive.com
  3. 3. Consultancy and development of crowdfunding platforms Raised € 2.000.000 online donations (60% art & creative projects)40% of crowdfunding market in Netherlands Network of crowdfunding consultants Owner of NINOX (First dedicated crowdfunding software)
  4. 4. Crowdfunding History
  5. 5. Current state of Crowdfunding
  6. 6. > 450 platforms
  7. 7. > 1 million campaigns
  8. 8. > 1,4 billion dollar in 2011 97% in Europe & US
  9. 9. 63% growth a yearFastest growth - Reward based
  10. 10. Examples Crowdfunding Creative Industry in Europe
  11. 11. Crowdfunding in Asia
  12. 12. How to run a successfulcrowdfunding campaign?
  13. 13. 1) Clear goal2) Urgency3) Know your crowd & engage them4) Marketing plan5) Right price / rewards6) Make it personal7) Work hard
  14. 14. Clear Goal
  15. 15. Sense of Urgency
  16. 16. Source: Kickstarter - http://blog.kickstarter.com/post/6627051200/shortening-the-
  17. 17. Focus on your target group
  18. 18. Involve fans in campaign
  19. 19. Communication plan
  20. 20. Reaching The Crowd Friends, Family & Fans
  21. 21. Reaching The Crowd Friends, Family jj & Fans Friends of Friends
  22. 22. Reaching The Crowd Friends, Family jj & Fans Friends of Friends Unknown investors
  23. 23. Reaching The Crowd 50% Friends, Family jj & Fans Friends of Friends Unknown investors
  24. 24. Reaching The Crowd 25% 50% Friends, Family jj & Fans Friends of Friends Unknown investors
  25. 25. Reaching The Crowd 25% 25% 50% Friends, Family jj & Fans Friends of Friends Unknown investors
  26. 26. Creative rewards
  27. 27. No easy money - A lot of work
  28. 28. Make it personal
  29. 29. Crowdfunding SuccesCreate a compelling story & video Clear and feasible goal Keep on communicating Involve your fans
  30. 30. Happy crowdfunding!Ronald Kleverlaan @kleverlaanronald@webclusive.com www.slideshare.net/kleverlaan

×