Crowdfunding 101

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  • Crowdfunding 101

    1. 1. Crowdfunding 101
    2. 2. Ronald Kleverlaan Crowdfunding consultant, founder Crowdfunding Roundtable, entrepreneur@kleverlaanConsultancy, development and support ofcrowdfunding platforms - www.webclusive.com
    3. 3. WEBclusive Consultancy, development and support of crowdfunding platforms- > 1.250.000 online donations- 30% of crowdfunding market in 2011- Network of crowdfunding advisors- Launch white-label crowdfunding Saas- platform April 2012- Successful cases: voordekunst.nl, 1%CLUB
    4. 4. Crowdfunding, Crowdsourcing, co-creatie What are the differences?
    5. 5. Crowdsourcingtekst
    6. 6. Crowdfunding History
    7. 7. CrowdfundingDifferent types of crowdfunding
    8. 8. Donations
    9. 9. Support
    10. 10. Loans
    11. 11. Invest
    12. 12. Crowdfunding cases
    13. 13. How to run a successfulcrowdfunding campaign?
    14. 14. 1) Clear goal2) Why is it important? / storytelling3) Short time frame4) Right price5) Right rewards6) Know your crowd and engage them7) Marketing plan8) Make it personal9) Plan ahead10) Work hard
    15. 15. Clear goal
    16. 16. Storytelling
    17. 17. Short time-frame
    18. 18. Source: Kickstarter - http://blog.kickstarter.com/post/6627051200/shortening-the-
    19. 19. Source: Kickstarter - http://blog.kickstarter.com/post/6627051200/shortening-the-
    20. 20. Right price / right rewards
    21. 21. Know your crowd and engage them
    22. 22. Prepare ahead and work on your marketing plan
    23. 23. Communicate, communicate
    24. 24. Motivation of fans
    25. 25. Financial Invest Interest paid Loan without in products/ interest services Donations Small reward Pre-orderSocial Material
    26. 26. FinancialSocial Material
    27. 27. Crowdfunding platforms for(Dutch) developers / startups
    28. 28. General startup. Support / pre-order:General startup. Loan / invest (NL): Specific app / mobile / dev:
    29. 29. When should you use crowdfunding? Clear and feasible goalCreate a compelling story & videoBe prepared to spend a lot of time Keep on communicating Involve your fans Be transparant
    30. 30. Happy crowdfunding!Ronald Kleverlaan @kleverlaanronald@webclusive.comwww.webclusive.com

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