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Web Video & Healthcare: Case Studies & Best Practices at  Kaiser Permanente Larry Kless Production Manager, Videoconferencing Multimedia Communications Kaiser Permanente Business Development Institute Webinar May 14, 2009
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Kaiser Permanente ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Delivery at Kaiser Permanente ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Delivery Challenges ,[object Object],[object Object],[object Object],[object Object]
Internal Content Delivery Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internal Content Providers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Physician Education (CME) – Permanente Medicine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Physician Education (CME) – Permanente Medicine Permanente Medicine Today Videoconference, Multimedia Video Studio
Physician Education (CME) – Permanente Medicine
Distance Learning Programs – Nursing Pathways Learning and Development ,[object Object],[object Object],[object Object],[object Object]
Distance Learning Programs – Nursing Pathways Clinical Videoconferencing Network ,[object Object],[object Object],[object Object],[object Object],[object Object]
Clinical Videoconferencing Network Clinical Videoconferencing Network faculty prepares for Neonatal Intensive Care Unit (NICU) Training in Flagship Studio - Oakland, CA
Clinical Videoconferencing Network Presenters break in Flagship Studio - Oakland, CA
Internal Production Facility – Flagship Studio Flagship Studio Control Room - Oakland, CA
Internal Production Facility – Flagship Studio Audio Console Video Console
Nursing Pathways - Web Site http://nursingpathways.kp.org/
Nursing Pathways - Web Video http://nursingpathways.kp.org/national/learning/webvideo/index.html
Nursing Pathways - Webinar ,[object Object],[object Object],[object Object],[object Object]
Communications - Employee Generated Content ,[object Object],[object Object],[object Object],[object Object]
Best Practice for Internal Web Video Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Clinical Videoconferencing Network
Use Case Scenario - Workforce Development ,[object Object],[object Object],[object Object],[object Object],My HR  http:// xnet.kp.org/hr/ca/myhr/info.htm
Use Case Scenario - Workforce Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],My HR  http:// xnet.kp.org/hr/ca/myhr/info.htm
Use Case Scenario – Executive Communications George Halvorson, Chairman and CEO, KFHP, Inc. & KFH presents at 2006 Executive Leadership Forum
Use Case Scenario – Executive Communications Screen shot of intranet VOD - Flash 8 video w/ synchronized Powerpoint
[object Object],Use Case Scenario – CME Field Productions
http://hpi.kp.org/hpi/do/document?oid=7854 Use Case Scenario – Sales and Account Management
Regional video communications
Regional video communications
Brand Communications
Content Delivery ,[object Object],[object Object],[object Object],[object Object],[object Object]
External Content Delivery – Health Education http://www.kaiserpermanente.org
Portal to Members  Your Personal Physician’s Homepage
Portal to Members  Your Personal Physician’s Homepage
Access to Health Care Information
Online Patient Education Videos
Online Patient Education Videos
External Content – Marketing to Employers http://kpemplyhealth.org
External Content – KP Newscenter http://xnet.kp.org/newscenter
External Content – KP Newscenter
External Content – KP Newscenter
External Content – KP YouTube Channel http://www.youtube.com/kaiserpermanenteorg
External Content – KP YouTube Channel
External Content – KP YouTube Channel
External Content – Michelle Shocked YouTube Channel
External Content - PR & Recruitment Webcasts ,[object Object],[object Object],[object Object],[object Object]
Webcast Examples ,[object Object],[object Object],[object Object]
Kaiser Permanente Research Program on Genes, Environment and Health ,[object Object]
Live Web cast  Research Programs on Genes, Environment and Health (RPGEH) Web Cast February 14, 2007
Live Web cast  Research Programs on Genes, Environment and Health (RPGEH) Web Cast February 14, 2007
Kaiser Permanente Healthy Heart web site ,[object Object]
Live Web cast  Healthy Heart Web Cast April 26, 2007
Live Web cast  Healthy Heart Web Cast April 26, 2007
Kaiser Permanente Northern California Residency Programs Open House ,[object Object]
Kaiser Permanente Northern California Residency Programs Open House KP Residency Open House Web cast Sept. 8, 2007
Kaiser Permanente Northern California Residency Programs Open House "What they're doing at Kaiser seems to be an innovative approach to recruiting,"   said Charles Clayton, who is vice president for policy at the Assn. of Program Directors in Internal Medicine  "Clearly, an in-person open house is limited to people in a geographic area,"   Dr. Blumberg said.   "Medical students are part of the 'Millennium Generation,' and it's second nature to them to watch streaming videos and get their information online. This was a way to appeal to this technologically [savvy] audience."
Web Video & Healthcare Best Practices  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For More Information ,[object Object]

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Web Video & Healthcare: Case Studies & Best Practices