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Quickly and Easily Master Online Video Promotions and Watch Your Sales Skyrocket


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This is my presentation from the presentation I gave at the Eastbay LocalPreneurs Meetup Group on May 18, 2010 titled, "Quickly and Easily Master Online Video Promotions and Watch Your Sales Skyrocket." I spoke about you can use low cost video equipment and techniques so you can rocket up the ladder to get noticed and produce professional winning videos to help your business. For more information, go to:

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Quickly and Easily Master Online Video Promotions and Watch Your Sales Skyrocket

  1. 1. Quickly and Easily Master Online Video Promotions and Watch Your Sales Skyrocket Eastbay LocalPreneurs Tuesday, May 18, 2010 6:55 – 8:25 pm Featuring Larry Kless President and Founder Online Video Publishing [dot] com
  2. 2. Who the Heck am I? <ul><li>Larry Kless </li></ul><ul><li>Founder, President at Online Video Publishing [dot] com Production Manager of Videoconferencing, Kaiser Permanente (Day job) </li></ul><ul><li>Have a personal blog  and a contributor on , and other online video blogs </li></ul><ul><li>Awarded 2009 Streaming Media All-Star </li></ul><ul><li>Frequent speaker/moderator at industry events and webinars </li></ul><ul><li>Co-chair of the 2009 Online Video Platform Summit </li></ul><ul><li>Long-time member of Canyon Cinema, Inc. and Filmmakers’ Coop </li></ul>
  3. 3. Agenda <ul><li>Online video trends </li></ul><ul><li>Online Video for Businesses </li></ul><ul><li>Broadcast Yourself </li></ul><ul><li>Online video resources </li></ul><ul><li>Q&A </li></ul><ul><li>Extra if we have time… </li></ul><ul><ul><li>Video production - What you need to know </li></ul></ul><ul><ul><li>The 4 P’s </li></ul></ul><ul><ul><li>Flip overview </li></ul></ul><ul><ul><li>Shooting tips </li></ul></ul><ul><ul><li>Q&A </li></ul></ul>
  4. 4. Social Media Landscape 2010 <ul><li>Nearly Half Of Americans Use Social Media </li></ul><ul><li>~50% of US (age12+) one or more social networking sites reached almost half (48%) of the population in 2010, double the amount from two years ago (24% in 2008), according to a new survey from Arbitron and Edison Research </li></ul><ul><li>The study found the use of social networking sites is not just for the young </li></ul><ul><ul><li>While 78 percent of teens and 77 percent of those 18 to 24 have profile pages, 65 percent of those 25 to 34 and half of those 35 to 44 (51%) also have profile pages </li></ul></ul><ul><ul><li>The study found 30 percent of Americans who have a profile on at least one social networking site, visit them &quot;several times a day&quot; compared to only 18 percent on year ago </li></ul></ul><ul><li>Broadband adoption has fueled growth of online video consumption </li></ul>
  5. 5. Online Video Trends <ul><li>Online Video continues ridiculous trajectory </li></ul><ul><li>According to comScore, U.S. online video viewing reached record levels in December 2009, with 33.2 billion videos viewed during the month </li></ul><ul><li>86.5 % of the total U.S. Internet audience viewed online video </li></ul><ul><li>134.4 million viewers watched more than 13 billion videos on YouTube (97.1 videos per viewer). </li></ul><ul><li>44.9 million viewers watched 423.3 million videos on MySpace Sites (9.4 videos per viewer). </li></ul><ul><li>Average Hulu viewer watched 22.9 videos, totaling 2.2 hours of videos per viewer </li></ul><ul><li>The duration of the average online video was 4.1 minutes </li></ul><ul><li>According to GigaOm, online video’s core audience are young people between 18 and 32 who are well off and early adopters </li></ul><ul><li>Cisco estimates that by 2013, video will comprise of 90% of Internet traffic </li></ul>
  6. 6. Online Video Trends <ul><li>Rise of online video platform market </li></ul><ul><ul><li>End-to-end SaaS providers (content management, encoding, player customization, analytics, monetization, etc) </li></ul></ul><ul><ul><li>Brightcove, Ooyala, Kaltura, Twistage, Fliqz </li></ul></ul><ul><ul><li>Freemium goes premium </li></ul></ul><ul><ul><li>Mergers and acquisitions, consolidation </li></ul></ul><ul><li>Online video enhancements and monetization </li></ul><ul><ul><li>HD, 16:9, 2G uploads to YouTube </li></ul></ul><ul><ul><li>Captions, annotations, translation, text-to-speech, click-to-buy </li></ul></ul><ul><ul><li>Online video advertising growth </li></ul></ul><ul><li>Online video and social media </li></ul><ul><ul><li>Online video, Twitter, Facebook </li></ul></ul><ul><ul><li>CNN and Facebook Inauguration </li></ul></ul><ul><ul><li>Iranian protests on YouTube and Twitter </li></ul></ul><ul><ul><li>CNN iReport and Citizen Journalists </li></ul></ul><ul><ul><li>Social media business strategy </li></ul></ul>
  7. 7. Online Video Trends <ul><li>The 3-screen strategy </li></ul><ul><ul><li>TV, Computer, Mobile </li></ul></ul><ul><li>iPad the 4 th screen </li></ul><ul><li>Mobile video goes crazy </li></ul><ul><ul><li>smartphones devices (iPhone, Android, Nokia, etc.) </li></ul></ul><ul><ul><li>Portable music/entertainment devices and tablet computing devices (iPad and Android devices) </li></ul></ul><ul><li>Pocket camera craze </li></ul><ul><ul><li>Flip cameras, Kodak Zi8 </li></ul></ul><ul><ul><li>Easy upload to YouTube </li></ul></ul><ul><ul><li>iPhone 3Gs </li></ul></ul><ul><li>Web television comes of age </li></ul><ul><ul><li>New entertainment industry for the web </li></ul></ul><ul><ul><li>Koldcast TV, Revision 3, Funny or Die </li></ul></ul><ul><ul><li>The International Academy of Web Television </li></ul></ul><ul><ul><li>Streamy Awards </li></ul></ul>
  8. 8. Online Video Trends <ul><li>HTML5 and open video standards </li></ul><ul><ul><li>Pure HTML experience vs. plug-in architecture </li></ul></ul><ul><ul><li>Ogg Theora and H.264 </li></ul></ul><ul><ul><li>Adobe OSMF </li></ul></ul><ul><li>Format Wars </li></ul><ul><ul><li>HTML5 video vs. Flash </li></ul></ul><ul><ul><li>Google vs. Apple vs. Adobe vs. Microsoft </li></ul></ul><ul><li>Live video takes off </li></ul><ul><ul><li>Sports goes live -, </li></ul></ul><ul><ul><li>Consumer-based TelePresence </li></ul></ul><ul><li>TV Everywhere and OTT </li></ul><ul><ul><li>Expansion of subscription services to connected devices </li></ul></ul><ul><ul><li>Set top devices - Boxee, Roku </li></ul></ul><ul><ul><li>Mobile devices, 4G </li></ul></ul><ul><ul><li>Broadcasting becoming Broader-casting (NAB 2010) </li></ul></ul>
  9. 9. Why Video? <ul><li>Video is a universal language </li></ul><ul><li>Easy to create </li></ul><ul><li>Short is sweet </li></ul><ul><li>The power of YouTube </li></ul>
  10. 10. YouTube Overpowers Television <ul><li>In May 2010, exceeds over 2 billion views a day </li></ul><ul><li>That’s nearly double the prime-time audience of all three major U.S. television networks combined </li></ul><ul><li>YouTube officially launched in December 2005 with 8 million daily views </li></ul><ul><li>YouTube is 2 nd largest search engine </li></ul>Source: Official YouTube Blog
  11. 11. Data Overpowers Voice <ul><li>Chetan Sharma Consulting reported in April that, global mobile data traffic outpaced mobile voice traffic in 2009 for the first time </li></ul><ul><li>U.S. registered the fastest growth with more than 40 % increase in 2009 compared to 2008 </li></ul><ul><li>Data now measured in Exabytes </li></ul>Read more: <ul><li>EB = 1,000,000,000,000,000,000 B = 1018 bytes = 1 billion gigabytes = 1 million terabytes </li></ul>
  12. 12. My Online Video Predictions
  13. 13. Why Online Video for Businesses? <ul><li>Grab people’s attention instantly </li></ul><ul><li>Tell your story in less time </li></ul><ul><li>Bring your ideas to life </li></ul><ul><li>Make your site stickier </li></ul><ul><li>Create a buzz with viral video </li></ul><ul><li>Bring your website into the 21st century </li></ul>Brightcove resource : “Top 6 Reasons B-to-B Marketers Need Videos Source: Reel SEO “The Three Types of Online Video for Business” by Daniel Sevitt , EyeView
  14. 14. Three kinds of online video for business <ul><li>Viral Video </li></ul><ul><ul><li>Original </li></ul></ul><ul><ul><li>Unusual </li></ul></ul><ul><ul><li>Unexpected </li></ul></ul><ul><ul><li>Funny / Mysterious / Sexy </li></ul></ul><ul><li>Conversion Video </li></ul><ul><ul><li>Enter Your Details </li></ul></ul><ul><ul><li>Download This File </li></ul></ul><ul><ul><li>Buy This Product </li></ul></ul><ul><ul><li>Deposit Now </li></ul></ul><ul><li>Educational Video </li></ul><ul><ul><li>Establish trust and thought-leadership. </li></ul></ul>Source: Reel SEO “The Three Types of Online Video for Business” by Daniel Sevitt , EyeView
  15. 15. Online Video for Business <ul><li>Connect with customers </li></ul>http:// =wvnYbN3r5JU
  16. 16. Online Video for Business <ul><li>Educate customers </li></ul>
  17. 17. Online Video for Business <ul><li>Attract customers </li></ul>http://
  18. 18. 42 Uses of Online Video for Business <ul><li>Video Customer Testimonials </li></ul><ul><li>Video Success Stories </li></ul><ul><li>Video Case Study </li></ul><ul><li>Man-in-the-street Interviews </li></ul><ul><li>Customer Presentations. </li></ul><ul><li>Product Presentations </li></ul><ul><li>Product Demonstrations </li></ul><ul><li>Product Reviews </li></ul><ul><li>Visual Stories Corporate Videos </li></ul><ul><li>Corporate Overview </li></ul><ul><li>Executive Presentations </li></ul><ul><li>Staff Presentations </li></ul><ul><li>Corporate facilities or equipment tour </li></ul><ul><li>Training </li></ul><ul><li>Overnight expert videos (Sales Support) </li></ul><ul><li>Just-in-time learning </li></ul><ul><li>Post sale support and maintenance videos </li></ul><ul><li>Internal Communications </li></ul><ul><li>Event/Conference and Trade Show Communications </li></ul><ul><li>Employee orientation </li></ul><ul><li>Health, Legal & Safety </li></ul>Source: Reel SEO “ 42 ways to use video to grow your business ” 22. Commercials 23. Viral Video 24. Email Video 25. Infomercials 26. Content Marketing 27. Landing pages and micro sites 28. Video Press Releases 29. PR Support Materials 30. Community Relations Video 31. Event Presentation video 32. Round table Sessions 33. Q&A Expert sessions. 34. Recruitment Videos 35. VLOG 36. In Store Video 37. Company Lobby 38. Mobile Video 39. Market research, focus groups and polling 40. Website FAQ Video 41. Video White paper 42. Video Magazine
  19. 19. Creating Online Videos for Business on the Cheap <ul><li>Use a $200 pocket camera (Flip or Kodak) </li></ul><ul><ul><li>Cost $200 for Flip & $179 for Kodak Zi8 </li></ul></ul><ul><ul><li>Kodak Zi8 includes a microphone input jack </li></ul></ul><ul><ul><li>Audio-Technica ATR3350 Lav mic $25.95 </li></ul></ul><ul><li>Edit with built-in software </li></ul><ul><ul><li>iMovie or Windows Movie Maker </li></ul></ul><ul><li>Add pizzazz with Animoto </li></ul><ul><ul><li>Powerful easy-to-use animation software </li></ul></ul><ul><ul><li>$99.00 for three months or $249 for a year </li></ul></ul><ul><li>Add pizzazz with Minimash </li></ul><ul><ul><li>Currently in Beta </li></ul></ul>Source: Reel SEO “ Creating Videos for Business on a Shoestring Budget ”
  20. 20. Creating Online Videos for Business on the Cheap http:// /
  21. 21. Broadcast Yourself – Free Video Hosting <ul><li>YouTube </li></ul><ul><li> </li></ul><ul><li>Vimeo </li></ul><ul><li>Yahoo </li></ul><ul><li>Viddler </li></ul><ul><li>Dailymotion </li></ul><ul><li>Facebook </li></ul><ul><li>Metacafe </li></ul><ul><li>Revver </li></ul><ul><li>MySpace </li></ul>
  22. 22. Broadcast Yourself – Live Streaming <ul><li>UStream </li></ul><ul><li>Livestream </li></ul><ul><li> </li></ul><ul><li>Kyte </li></ul><ul><li>Stickam </li></ul><ul><li>BlogTV </li></ul><ul><li>Qik </li></ul><ul><li>Flixwagon </li></ul>Great article: Comin ' Atcha Live: Web-Based Live Streaming Services Reviewed
  23. 23. Broadcast Yourself – White Label Platforms <ul><li>Brightcove </li></ul><ul><li>Ooyala </li></ul><ul><li>Sorenson 360 </li></ul><ul><li>Kaltura </li></ul><ul><li>Twistage </li></ul><ul><li>VMIX </li></ul><ul><li>Fliqz </li></ul><ul><li>Vzaar </li></ul><ul><li>Delve Networks </li></ul><ul><li>and 70+ more </li></ul>
  24. 24. White Label Video Platform Features <ul><li>Cloud-based SaaS </li></ul><ul><ul><li>Software as a Service </li></ul></ul><ul><li>Monthly pricing $99 – $10,000 </li></ul><ul><li>Features </li></ul><ul><ul><li>Video hosting </li></ul></ul><ul><ul><li>Content management </li></ul></ul><ul><ul><li>Encoding </li></ul></ul><ul><ul><li>Custom players </li></ul></ul><ul><ul><li>Syndication </li></ul></ul><ul><ul><li>Interactivity </li></ul></ul><ul><ul><li>Analytics </li></ul></ul><ul><ul><li>Monetization </li></ul></ul>
  25. 25. Upload Video to Web with TubeMogul Hyper-syndication to any video destination site for free http:// /
  26. 26. Online Video Resources Reel SEO VidCompare Streaming Media http:// /
  27. 27. Online Video Resources <ul><li>Steve Garfield </li></ul><ul><ul><li>http:// / </li></ul></ul><ul><ul><li>Pioneer Video Blogger </li></ul></ul><ul><ul><li>Author of “Get Seen” </li></ul></ul><ul><ul><ul><li>Choosing a Camera </li></ul></ul></ul><ul><ul><ul><li>Lighting and Sound </li></ul></ul></ul><ul><ul><ul><li>Making Videos without a Camera </li></ul></ul></ul><ul><ul><ul><li>Recording and Shooting </li></ul></ul></ul><ul><ul><ul><li>Editing </li></ul></ul></ul><ul><ul><ul><li>Uploading </li></ul></ul></ul><ul><ul><ul><li>Broadcasting Live </li></ul></ul></ul><ul><ul><ul><li>Video Blogging </li></ul></ul></ul><ul><ul><ul><li>Interviews too! </li></ul></ul></ul>
  28. 28. Online Video Resources <ul><li>Kevin “Nalts” Nalty </li></ul><ul><ul><li>One of the most-viewed YouTube personalities and a career marketer </li></ul></ul><ul><ul><li>Writes about the convergence of marketing and online video at http:// / </li></ul></ul><ul><ul><li>Helps brands target audience through online video at </li></ul></ul><ul><ul><li>Publishing &quot;Beyond Viral Video&quot; in 2010 with Wiley </li></ul></ul>
  29. 29. Contact Me <ul><li>Larry Kless </li></ul><ul><li>Email [email_address] </li></ul><ul><li>Twitter @ klessblog </li></ul><ul><li>Blog </li></ul><ul><li>Web http:// </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Mobile (925) 858-3997 </li></ul>
  30. 30. Q & A