INTRADEBOOK Platform offers: - InTrade: software with modules of learning, simulations, negotiation and management of export and import, step by step. - InBusiness: export offer and import demand publishing setting connections between sellers and potential buyres. - InService: service providers listing needed for the export or import execution.

1. B2B PLATFORM TO MAKE
INTERNATIONAL BUSINESS

2. HISTORIC of INTRADEBOOK
• 2012: Founded on April 26
• 2013: Selected in the StartupSC Program, SEBRAE/SC.
• 2013: Approved for Technological MIDI Incubator, SEBRAE/SC.
• 2014: Approved in the Tecnova Financing Program, FINEP/FAPESC.
• 2014: Selected among the 74 most innovative companies, Programa
InovAtivaBrasil, MDIC.
• 2014: Selected among the 30 most innovative companies, Programa Desafio
Brasil, FGV/SP, SENAI/SP.
• 2015: Certified in the ConnectAmericas Program, IADB - Inter-American
Development Bank.
• 2015: Projects approved in the SEBRAEtec Program, SEBRAE/SC.
• 2015: Selected for OutSourceLAC/Guadalajara, IADB - Inter-American
Development Bank.
• 2016: Selected for OutSourceLAC/China, IADB - Inter-American Development
Bank
• 2016: Institutional support of SOFTEX.
• 2017: Selected to be ITC's international business platform for international trade
developmentof the ITC - International Trade Center (UN/WTO).

3. INTRADEBOOK Platform
Market Potential
Small Business in the World (est.)
→ 125 million in the world, 89 million emerging
→ 400.000 exporters
Small Industrial Companies in Brazil
→ 930.106 (2013)
→ 9.182 exporters (2013)

4. INTRADEBOOK Platform
“When the same actions are repeated,
different results can not be expected”

5. Evolution of Exports
Brazil – 2003-2015 – US$ billions

6. Evolution of the MSMB number
of exporting companies
Brazil – 2003-2015

7. Difficulties for Export
Brazil
(Source: FIESP)
-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Industrial MSB Enterprises
Want to Export - 86%
Do Not Know Market - 63%
Do Not Know How Communicate - 62%
Do Not Know Routines - 49%
Insufficient Quality - 5%
Exporters - 0,5%

8. Difficulties for Export
The three main difficulties
ROUTINES
• Do not know routines
• Do not know laws and
regulations
• Does not know how to price
• Do not know the step-by-
step
MARKET
• Can not find BUYERS
• Can not find SUPPLIERS
• Not aware of market
opportunities
LOGISTICS
• Unknown international
logistics
• Transport can make an
export impossible
• Can not calculate costs

9. MSME´s Exports
Itália – Coréia do Sul – Argentina - Brazil
0
10
20
30
40
50
60
Itália Coréia do Sul Argentina Brasil
53%
40%
10%
5%
%
Itália
Coréia do Sul
Argentina
Brasil

10. Passport to International Trade
The INTRADEBOOK platform
INTRADE
• Tests
• Training
• Simulations
• Step by step
INBUSINESS
• Buyers
• Suppliers
• Register
• Search by HS
INSERVICE
• Logistics
• Exchange
• Insurance
• Door to Door

11. The INTRADEBOOK platform
InTrade + InBusiness + InService

12. The INTRADEBOOK platform
Business Model
Free:
• InTrade
• InBusiness
• InService
Additional features paid:
• InTradePlus
• InBusinessPlus
• InServicePlus
• InControl

13. Training Strategy
Brazil – Number of qualified companies
Region Pilot Project Step 1
Interested
Step 2
Empowered
Step 3
Exporting
North Amazonas/Pará 10.000 2.000 200
Northeast Pernambuco 10.000 2.000 200
Midwest Mato Grosso 10.000 2.000 200
Southeast São Paulo 120.000 24.000 2.400
South Santa Catarina 50.000 10.000 1.000
Total 200.000 40.000 5.000

14. PASSPORT FOR SMALL BUSINESS INTO INTERNATIONAL TRADE
ITC – International Trade Centre
The International Trade Centre (ITC), WTO and UN agency for international
trade has the following objectives:
• Strengthen the integration of the business sector of developing countries
and economies in transition into the global economy
• Improve the performance of trade and investment support institutions for
the benefit of SMEs
• Improve the international competitiveness of SMEs
With support from funders and development partners, ITC works with
policymakers, trade and investment support institutions (TISIs), exporters
and other stakeholders in the public and private sectors to enable export
success of SMEs in developing countries and transition economies.
In 2017, ITC chose INTRADEBOOK to be the international business platform
for projects in the countries it operates - 164 countries.

15. PASSPORT FOR SMALL BUSINESS INTO INTERNATIONAL TRADE
ITC – International Trade Centre
• “Memorandum of Understanding –
ITC/INTRADEBOOK”
• Purpose: leverage, develop and disseminate trading facilities in
international business among small businesses.
• Duration: 3 years as of 03/03/2017.
• Scope: 164 countries supported by ITC.
• Projects: by separate agreements (Annex)
• Small Business: 125 million in the world, 89 million emerging.
• 1st projects: "womenacrossborders" and "shetrades".
• 1st version: Swahili (50 million, East Africa).
• Future: largest international business platform for SMEs.
• Marketing and communication: ITC
• Involvement: institutions and governments.

16. LOCATION
Rodovia SC- 401, 4.150, Centro de Inovação ACATE
Florianópolis, SC, Brazil - 88032-005

17. Thank you!
+ + ? =
• diretoria@intradebook.com
• +55 (48) 3012-3636
• +55 (48) 99931-0745
• Skype: kleperlavor