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Lens_Academy_feb_2016_company_presentation_ENG

Lens Academy is the industry agnostic learning hub with ELEARNING, WORKSHOPS and TECHNOLOGY SOLUTION for gaining and sharing knowledge.

Lens Academy, by teaching Data Driven Advertising and Programmatic, lets you become an expert in the fast growing market of Digital media.

Lens Academy certifies individuals as the Programmatic Specialist and other industry professionals. It also helps companies to ease their learning processes.

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Lens_Academy_feb_2016_company_presentation_ENG

  1. 1. Learn programmatic advertising Learn Programmatic
  2. 2. Learn programmatic advertising Who we are and what we do
  3. 3. Learn programmatic advertising The Founders Luca Brighenti Entrepreneur | Coach | Business development Specialist: Programmatic buying & selling | Management | Sales | Retail
  4. 4. Learn programmatic advertising The Founders Riccardo Guggiola Entrepreneur | Coach | Digital Innovation Specialist: Programmatic buying & selling | Ad exchange | Mobile | Ad tech
  5. 5. Learn programmatic advertising What is the programmatic? Programmatic is the automation of media buying and selling processes, driven by data and in real time, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. Describes how online campaigns are reserved, managed, analyzed and optimized using technology platforms. Real-time bidding it is a protocol that refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load. Programmatic is a part of the data driven advertising where the user is centric. Programmatic allows buyers and sellers to automate the processes in order to create efficiency.
  6. 6. Learn programmatic advertising What is Lens Academy? Description Lens Academy is the industry agnostic learning hub with ELEARNING, WORKSHOPS and TECHNOLOGY SOLUTION for gaining and sharing knowledge. Lens Academy, by teaching Data Driven Advertising and Programmatic, lets you become an expert in the fast growing market of Digital media. Lens Academy certifies individuals as the Programmatic Specialist and other industry professionals. It also helps companies to ease their learning processes. Elearning Workshop Technology Solution
  7. 7. Learn programmatic advertising What does Lens Academy solve? What are the problems that Lens Academy meets? Sponsored Training Today, companies that operate in programmatic offer training to the customers in order to cross sell their products or other solution. Complexity Technology platforms are conquering the media industry which are adding new processes that create often some confusion. Skill Shortage Programmatic is a fast growing market and is creating new job profiles that need to be clarified. The programmatic specialist has to understand the logics of both side of the media What are the solutions provided by Lens Academy? Agnostic Approach Standardizing processes and terminology Certifications Lens Academy has no preferred partners, everything is taught is based on benchmarks. Lens Academy benchmarked the most important technology platforms in the market and it has any product to sales. Lens Academy has developed tools and learning paths that allows you to learn for real the right industry terminology, processes and workflows. Lens Academy has created a certified learning path that certifies individuals as Programmatic Specialist, one of the most demanded profile in the media industry (web, TV, radio).
  8. 8. Learn programmatic advertising COTACT US INFO@LENS.ACADEMY
  9. 9. Learn programmatic advertising Elearning
  10. 10. Learn programmatic advertising Elearning: Certification Programmatic Specialist CERTIFICATION Duration: 10 hours | eLearning course Certification: Programmatic Specialist 3 modules -Programmatic basis (12 lessons | 138 min + 60 min quiz) -Programmatic buying (12 lessons | 123 min + 60 min quiz) -Programmatic selling (12 lessons | 154 min + 60 min quiz) -Final exam Quiz: every time you finish to follow the lesson/module Language: ENG Price: 600 € Click here Account number Discount 2-5 5% 6-15 10% 16-20 15% +21 Contact us Go to www.lens.academy
  11. 11. Learn programmatic advertising Elearning: Pro Series CERTIFICATION of participation Duration: 30-90 min | eLearning course Certification: participation, specialist Quiz: every time you finish to follow the lesson/module Lingua: ITA The Pro Series course are made by the coaches (professionists). Account number Discount 2-5 5% 6-15 10% 16-20 15% +21 Contact us See the catalogue Click here Coach Lens Academy Go to www.lens.academy
  12. 12. Learn programmatic advertising Live the experience STEP 1 Click on the lesson course. STEP 2 When the lesson is done. Scroll down the page and take the quizzes. VIEW THE LESSON QUIZ
  13. 13. Learn programmatic advertising COTACT US INFO@LENS.ACADEMY
  14. 14. Learn programmatic advertising Workshops
  15. 15. Learn programmatic advertising Workshop for companies Are you the decision maker of the company?
  16. 16. Learn programmatic advertising Workshop for companies Do you want a strong programmatic team?
  17. 17. Learn programmatic advertising Lens Academy Programmatic Enabled Lens Academy trains your team through tailor-made workshops about programmatic and data driven advertising in order to gain the LAPE™ – Lens Academy Programmatic Enabled Program, the company certification by Lens Academy. Your company will be recognized internationally as Lens Academy certified partner and you can add on your marketing materials the: • CERTIFICATIONS FOR EACH MEMBER OF THE TEAM WITH THE ELEARNING COURSES. • BADGE LAPE™.
  18. 18. Learn programmatic advertising How does it work? There are only 2 easy steps to follow to let your company become LAPE™ certified. STEP 1 STEP 2 Certify your team thanks to the elearning course for each individual of the team. After analyzing the score results in the 1st step (eLearning) Lens Academy helps you to evaluate where your team need to get more insights and will provide the best service in order to create the BEST agenda based on your REAL NEEDS. PROGRAMMATIC SPECIALIST CERTIFICATION Luca Brighenti Riccardo Guggiola
  19. 19. Learn programmatic advertising Create a Programmatic Specialists team STEP 1 You can provide real knowledge to your entire team. Certify your team thanks to the elearning course for each individual of the team. Create a Programmatic Specialists team. PROGRAMMATIC SPECIALIST CERTIFICATION Luca Brighenti Riccardo Guggiola
  20. 20. Learn programmatic advertising How many of your team want to get certified? Account number Discount 2-5 5% 6-15 10% 16-20 15% +21 Contact us PROGRAMMATIC SPECIALIST CERTIFICATION Luca Brighenti Riccardo Guggiola
  21. 21. Learn programmatic advertising Deepen your knowledge STEP 2 Define the agenda and get your doubts solved, customizing and enriching the learning path. CONTACT US AT INFO@LENS.ACADEMY Agnostic approach (no preferred partners) You will learn for real. Lens Acadmey has created a real unbranded simulator in order to practise with the platforms. Practical lessons Reduce the dispersion of the educational budget The Coaches of Lens Academy are real professionals of the industry The agenda is made by your real needs Your company will be recognize internationally as LAPE™ partner Do you want to deepen with the real specialists? Lens Academy held the workshop in your company with the Coach, a real specialist of the industry. You can pick many different topics about data driven advertising and programmatic. You can also customize the live training for your all different teams.
  22. 22. Learn programmatic advertising Luca Brighenti Co-Founder - MD Riccardo Guggiola Co-Founder - CEO E: r.guggiola@lens.academy E: l.brighenti@lens.academy Contact us www.lens.academy

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