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Lens academy - workshop 2016

HOW DO YOU WANT TO TRAIN YOUR TEAM IN CLASS WITH LENS ACADEMY?

Through the workshop, every company can create their own learning path. Pick the best topic for your company and get more insights about the data driven advertising industry.

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Lens academy - workshop 2016

  1. 1. Learn digital, advertising and data WORKSHOP
  2. 2. Learn digital, advertising and data WORKSHOP RATE CARD € 80* 2h € 1.200 *Price for each additional participant 1-15 participants € 127* 4h € 1.900 *Price for each additional participant € 254* 8h € 3.800 *Price for each additional participant VAT excluded
  3. 3. BEST TOPICS / MOST REQUESTED PICK THE BEST TOPIC FOR YOUR COMPANY 1. Data Driven advertising and intro to programmatic. • What is data driven advertising and why is so important today? • What is data and how do you use it and what do you track? • What are the existing methods and what are the best strategies for Data Driven Advertising? • What is Display advertising and how to approach programmatic? • Programmatic trading, what are the technologies? • What is RTB and what does targeted ads mean today? 2. Programmatic Buying • Performance Vs Branding campaign • A/B testing and measurement tools • Data management tools • DSP: practice • What is Data Management Platform? Why do you need a DMP? • Mobile advertising: formats, measurement, methods and monetization • Second screen and Video formats 3. Programmatic Selling • Programmatic for sellers • Sell side: ad-server, SSP, ad exchange • Ad Server and yield management • SSP: practise • Mobile and Video advertising: formats, measurement, methods and monetization • Programmatic selling: holistic and waterfall strategy 4. Programmatic, automation and creativity • DCO (Dynamic Creative Optimization) • Programmatic Creative • Creativity driven by data • Email marketing for programmatic adv • Native Advertising • Video Advertising Vs TV advertising 5. Data, Data Management Platform • What is a DMP? How to select and choose the DMP? • DMP vs Data Provider vs Data Exchange • 1°, 2°, 3° party data, how to gather the data • Inference and Lookalike, Sampling, Container Tag & SDK • Profiling, Pixel VS Matching pixel • S2S integration • Segment and taxonomy, TTL, Recency, Frequency • How to integrate the containerTag on page • Matching / Swapping pixel, Swapping CRM • Switching between DSP and DMP 6. Other topics • Native, video, mobile advertising • Social advertising, Search engine marketing • Digital media planning • On request CONTACT US INFO@LENS.ACADEMY
  4. 4. Learn digital, advertising and data CONTACT US info@lens.academy Lens Academy

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