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Pandora Usage – Car / KPCB Internet Trends 2013

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Pandora Usage – Car / TV / Appliance Usage (~13% Now) toLikely Surpass PC (21%) Usage in 2 Years0%20%40%60%80%100%4/09 10/09 4/10 10/10 4/11 10/11 4/12 10/12 4/13ShareofTotalListeningHours(%)Other* (Car / TV, etc.)PCMobile + TabletShare of Pandora Quarterly Listening Hours,PC vs. Mobile + Tablet vs. Other*, 4/09 – 4/13**58Source: Pandora. Note that *listening share data for other non-mobile / non-PC devices (car / TV, etc) are KPCBestimates. **Pandora fiscal year ends Jan 31, so FQ4:13 ended Jan 31, 2013.

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