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Mobile Users Reach to Phone KPCB Internet Trends 2013

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Mobile Users Reach to Phone ~150x a Day…Could be Hands-Free with Wearables14335688912131822230 5 10 15 20 25OtherSearchWebCalendarNews & AlertsAlarmCameraSocial MediaGamingMusicChecking TimeVoice CallMessaging# of Times Typical User Checks Phone per DaySource: TomiAhonen Almanac 2013, LINK. ‘Other’ includes voicemail, charging and miscellaneous activities. We cross-checked Tomi’s analysis to gain context.Our references include: 1) Motorola Mobility / Google (consumers interact with their phones more than 100x per day, mid-2012); 2) Leading 3G Carrier withOperations in Europe & Asia (smartphone users interact with mobiles ~150x per day); 3) IDC (51 blended average of social sessions per smartphone user perday in USA, 3/13…excluded services like checking time, alarm and calendar events, web browsing, gaming, using camera, listening to music, searching, usingmaps, charging and other activities that require checking the phone) and 4) other third parties, including app providers.52

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