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Facebook =Rising Mobile ARPU Has KPCB Internet Trends 2013

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Facebook =Rising Mobile ARPU Has Offset Declining Desktop ARPU, So Far0$2$4$63/11 6/11 9/11 12/11 3/12 6/12 9/12 12/12 3/13AnnualizedAdARPU($)Desktop Ad ARPU Mobile Ad ARPU Overall Ad ARPUFacebook Annualized Ad ARPU, Desktop vs. Mobile, 3/11-3/13Source: Facebook. 37

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