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24 Time Spent on Screens 2015 Internet Trends Report

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24
Time Spent on Screens by Orientation (Hours / Day), USA, 2010 – 2015
Source: eMarketer 4/15, Coatue analysis. Note: Other connected devices include OTT and game consoles. Mobile includes smartphone and tablet. Usage includes both home and work. Ages 18+;
time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV
and 1 hour for desktop/laptop.
4.4 4.6 4.6 4.5 4.4 4.3
0.4 0.3 0.3 0.3 0.3 0.4
2.4 2.6 2.5 2.3 2.4 2.4
0.4
0.8
1.6 2.3 2.6 2.8
7.6
8.2
9.0
9.4 9.6 9.9
0
3
6
9
12
2010 2011 2012 2013 2014 2015
HoursperDay
Mobile
Desktop / Laptop
Other Connected Devices
TV
Vertical
screens
(29%)
Horizontal
screens
(71%)
...Vertical Viewing =
29% of View Time (Multi-Platform) vs. 5% Five Years Ago, USA...

Published in: Internet, Technology
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