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16 Remain Optimistic About Mobile 2015 Internet Trends Report

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16
Remain Optimistic About Mobile Ad Spend Growth...
Print Remains Way Over-Indexed Relative to Time Spent
% of Time Spent in Media vs. % of Advertising Spending, USA, 2014
Source: Advertising spend based on IAB data for full year 2014. Print includes newspaper and magazine. ~$25B+ opportunity calculated assuming Mobile ad spend share equal its respective time
spent share. Time spent share data based on eMarketer 4/14 (adjusted to exclude outdoors / classified media spend). Arrows denote Y/Y shift in percent share.
4%
11%
37%
24% 24%
18%
11%
41%
23%
8%
0%
10%
20%
30%
40%
50%
Print Radio TV Internet Mobile
%ofTotalMediaConsumptionTime
orAdvertisingSpending
Time Spent Ad Spend
~$25B+
Opportunity
in USA
Total
Internet Ad
= $50B
Of Which
Mobile Ad
= $13B

Published in: Internet, Technology
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