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158 China E-Commerce = Low 2015 Internet Trends Report

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158
China E-Commerce =
Low Take Rates* Helped China Marketplace Leaders Pass USA Peers
Source: Meituan gross billings data are estimates by Tuan800.com, eBay, Groupon, Alibaba GMV data per company.
Note: Take rate defined as net revenue divided by gross merchandise value or gross billings. eBay marketplace take rate excludes PayPal (~3%),
eBay, Alibaba GMV data per company. Meituan take rate is estimate per media report.
Gross Merchandise Value, 2004 – 2014
eBay vs. Alibaba (Taobao / Tmall)
Gross Billings, 2009 – 2014
Groupon N. America vs. Meituan
$0
$100
$200
$300
$400
2004 2006 2008 2010 2012 2014
GrossMerchandiseVolume($B)
eBay Global Marketplace
Take Rate = ~8%
Taobao / Tmall
Take Rate = ~3%
$0
$2
$4
$6
$8
2009 2010 2011 2012 2013 2014
GrossBillings($B)
Groupon North America
Take Rate = ~35%
Meituan
Take Rate = ~5%
Hillhouse Capital

Published in: Internet, Technology
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