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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 98
…Collaborating – Social Connection / Leadership =
Learn From / Work With Others…
Blizzard = Millions Playing Together Online, Global
Key Multiplayer Franchises = World of Warcraft + Diablo + Starcraft + Overwatch
21
29
28
26 26
33
42
41 41
0
5
10
15
20
25
30
35
40
45
Q1:15 Q2:15 Q3:15 Q4:15 Q1:16 Q2:16 Q3:16 Q4:16 Q1:17
MAU(MM)
Source: Activision, Morgan Stanley
Note: Graph emphasizes Blizzard over Activision and King users due to the multiplayer nature of most Blizzard franchises.

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