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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 9
Internet Usage (Engagement) = Solid Growth…+4% Y/Y…
Mobile >3 Hours / Day per User vs. <1 Five Years Ago, USA
Source: eMarketer 9/14 (2008-2010), eMarketer 4/15 (2011-2013), eMarketer 4/17 (2014-2016). Note: Other connected devices include OTT and
game consoles. Mobile includes smartphone and tablet. Usage includes both home and work. Ages 18+; time spent with each medium includes
all time spent with that medium, regardless of multitasking.
Time Spent per Adult User per Day with Digital Media, USA,
2008 – 2016
0.2 0.3 0.4 0.3 0.3 0.3 0.3 0.4 0.4
2.2 2.3 2.4 2.6 2.5 2.3 2.2 2.2 2.2
0.3
0.3
0.4
0.8
1.6
2.3 2.6
2.8 3.1
2.7
3.0
3.2
3.7
4.3
4.9
5.1
5.4
5.6
0
1
2
3
4
5
6
2008 2009 2010 2011 2012 2013 2014 2015 2016
HoursperDay
Other Connected Devices Desktop / Laptop Mobile

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