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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 79
1) Ad Growth = Driven by Mobile
2) Ad Measurability = Can Be Triple-Edged
3) Ads Evolving Rapidly = Often Organic + Data @ Core
4) Ads = Becoming Targeted Storefronts
5) eCommerce Growth = Accelerating, Again
6) eCommerce A-Ha’s…
Online Advertising (+ Commerce) =
Increasingly Measurable + Actionable

Published in: Technology
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