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KP INTERNET TRENDS 2017 | PAGE 61
Allbirds = Shoes…
Innovative Product + Simple Choice (Less Selection = More)
Source: Allbirds
* 3/16-6/16, H1:17 data from 1/17-5/17.
0
1
2
3
4
5
6
H1:16* H2:16 H1:17
eCommerceSessions(MM)
Growing eCommerce SessionsTwo Comfortable, High Quality Styles
Tongue base –
double row stitch
implemented
Tongue
lace loop
reworked
Tongue
reinforcement
layer added
New internal toe
reinforcement
added
3x adjustments to
U-throat opening
Insole geometry
modified
New process/
material logo
tabs developed
Outsole
durometer
reduced
Outsole
redesigned
Alternative
insole cover
material
developed
New vamp
lining wool
textile
introduced
Product Changes Based on Customer Input

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