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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 38
Brands + Consumers =
Re-Distribution Driving Engagement…
Ben & Jerry’s / UGC on Instagram, 5/17
Effective UGC can generate 6.9x higher engagement than
brand generated content on Facebook, per Mavrck, 2/17
Source: Mavrck Facebook UGC Benchmark Report (2/17), Image: benandjerrys Instagram featuring mistress_spice (4/17)
Note: Study based on 536,238 micro-influencer brand activations completed via Mavrck Platform from 1/1/16-12/13/16.

Published in: Technology
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