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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 34
…Right Ad @ Right Place / Time…
Based on User-Uploaded Input (Images) = Big Business for Snap
Snap = $25B Market Capitalization
0
20
40
60
80
100
120
140
160
180
$0
$20
$40
$60
$80
$100
$120
$140
$160
$180
Q1:15 Q2:15 Q3:15 Q4:15 Q1:16 Q2:16 Q3:16 Q4:16 Q1:17
DAU(MM)
NetRevenue($MM)
Net Revenue DAU
Source: Snap Filings
Note: Priced as of 5/26/17 market close. Snap IPO’ed @ $17 / share on 3/2/17.

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