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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 27
In-App Ads + Dynamic Creative (Vungle) =
Driving Higher In-App Install Performance
Dynamic Tab Ad
Video + Images
0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
0
100
200
300
400
500
600
1/16
2/16
3/16
4/16
5/16
6/16
7/16
8/16
9/16
10/16
11/16
12/16
1/17
2/17
3/17
4/17
ConversionRate(%)
DynamicCreativeVariations(K)
Dynamic Creative Variations Conversion Rate
Vungle Dynamic Creative Ads
Improving Conversion Rates, 5/17
Source: Vungle (5/17)
Note: “Dynamic creative” is any creative ad that changes automatically based on information about the user (behavior, location, or context). A
dynamic tab ad includes multiple interactive promotional modules alongside a video ad.

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