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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 26
Incentive-Based + Skippable Video Ads =
Driving Positive Interactions
Incentive-Based + Skippable Video Ads
More Likely to be Viewed Positively, 5/16
How would you characterize your attitude towards the following formats of online video advertising?
19%
20%
21%
26%
45%
46%
51%
52%
68%
81%
80%
79%
74%
55%
54%
49%
48%
32%
Mobile App Pop-Up
Pre-Roll
In-Banner Auto-Play
Social Auto-Play
In-Banner Click-to-Play
Skippable Mobile Pop-up
Skippable Pre-Roll
Social Click-to-Play
Mobile App Reward
% of RespondentsPositive Negative
Source: MillwardBrown AdReaction Video Creative in a Digital World (5/16)
Note: Survey of people from Argentina, Australia, Brazil, France, Germany, Mexico, UK, and USA who watched 20 ads (at least 100 per ad) and
answered positive or negative, n=10.739. The survey included TV, YouTube skippable pre-roll, Facebook auto-play, Facebook click-to-play, and
mobile video ad formats.

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