Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

3,900,451 views

Published on

KP INTERNET TRENDS 2017 | PAGE 26
Incentive-Based + Skippable Video Ads =
Driving Positive Interactions
Incentive-Based + Skippable Video Ads
More Likely to be Viewed Positively, 5/16
How would you characterize your attitude towards the following formats of online video advertising?
19%
20%
21%
26%
45%
46%
51%
52%
68%
81%
80%
79%
74%
55%
54%
49%
48%
32%
Mobile App Pop-Up
Pre-Roll
In-Banner Auto-Play
Social Auto-Play
In-Banner Click-to-Play
Skippable Mobile Pop-up
Skippable Pre-Roll
Social Click-to-Play
Mobile App Reward
% of RespondentsPositive Negative
Source: MillwardBrown AdReaction Video Creative in a Digital World (5/16)
Note: Survey of people from Argentina, Australia, Brazil, France, Germany, Mexico, UK, and USA who watched 20 ads (at least 100 per ad) and
answered positive or negative, n=10.739. The survey included TV, YouTube skippable pre-roll, Facebook auto-play, Facebook click-to-play, and
mobile video ad formats.

Published in: Technology
  • The #1 Woodworking Resource With Over 16,000 Plans, Download 50 FREE Plans... ♣♣♣ http://tinyurl.com/y3hc8gpw
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • The #1 Woodworking Resource With Over 16,000 Plans, Download 50 FREE Plans...  http://tinyurl.com/yy9yh8fu
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Very sexy, smooth, curvy, and passable bottom girl seeking a some fun;) I got a fine body full lips and blue eyes . You interested and serious? ------ http://diaria.club/id900419 Copy this link in your browser
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Discover a WEIRD trick I use to make over $3500 per month taking paid surveys online. read more... ♣♣♣ https://tinyurl.com/realmoneystreams2019
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • You can now be your own boss and get yourself a very generous daily income. START FREE...➤➤ https://tinyurl.com/realmoneystreams2019
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

×