KP INTERNET TRENDS 2017 | PAGE 26
Incentive-Based + Skippable Video Ads =
Driving Positive Interactions
Incentive-Based + Skippable Video Ads
More Likely to be Viewed Positively, 5/16
How would you characterize your attitude towards the following formats of online video advertising?
Mobile App Pop-Up
Skippable Mobile Pop-up
Mobile App Reward
% of RespondentsPositive Negative
Source: MillwardBrown AdReaction Video Creative in a Digital World (5/16)
Note: Survey of people from Argentina, Australia, Brazil, France, Germany, Mexico, UK, and USA who watched 20 ads (at least 100 per ad) and
answered positive or negative, n=10.739. The survey included TV, YouTube skippable pre-roll, Facebook auto-play, Facebook click-to-play, and
mobile video ad formats.