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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 23
Contextual Ads (Facebook) =
Driving Direct Purchases
Facebook Messenger
Conversational Transactions,
9/16
26%
7% 10%
74%
93% 90%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Clicked on an Ad Didn’t Click on Ad Not Sure
%ofRespondents
Made a Purchase Did Not Make a Purchase
Facebook Users
26% that Click Ads Make Purchase, USA, 3/17
In past 30 days, have you clicked an ad on Facebook?
In past 30 days, have you purchased a product you saw
on Facebook?
Source: Survata (4/17), Messenger Image: Facebook Blog (9/16)
Note: Based on survey of USA internet users, n=1,500 (3/17).

Published in: Technology
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