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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 22
Targeted Pins (Pinterest) =
Driving Product Discovery + Purchase
Pinterest
Browsing Turning into Buying, 4/17
33%
12%
44%
24%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Browse Buy
%ofRespondents
4/15 4/17
Which of these services is a
great place to browse for
things you might want to buy?
Which of these services is a
great place to buy things online?
Shop the Look
Inspired Purchases, 2/17
Source: Pinterest
Note: Based on an internal survey of global internet users, n=12K. Other answers to the questions include Facebook, Instagram, Twitter, Snap,
YouTube, and Google with each respondent only allowed to choose one option.

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