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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 21
Product Listing Ads (Google) =
Driving Clicks to Product Pages
Google Product Listing Ads (PLAs)
Share of Retail Paid Clicks on Google, USA, 2014-2016
29%
52%
0%
10%
20%
30%
40%
50%
60%
PLAShareofRetailPaidClicksonGoogle(%)
Google PLA on Mobile Web,
12/16
Source: Merkle Digital Marketing Report (Q1:14-Q1:17), Right image: Search Engine Land

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