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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 173
Pay TV Household Growth = -1.3% Average for Last 12 Quarters…
While Programming Costs >2x+ since 2006…
Source: Nielsen Total Audience / Cross Platform Reports, US Census Bureau, St. Louis Federal Reserve FRED Database
Note: Pay TV households represented by Nielsen “Cable Plus” metric, which includes households who receive television via Wired Cable (No
Telco), Telco, or Satellite. “Programming Costs” includes total program and production costs for Cable and Other Subscription Programming
firms, 2006-2015, as per US Census Services Annual Survey for Employer Firms ($25B in 2015, up from $12B in 2006).
Pay TV Households (MM), USA, 2010-2016
(5%)
(3%)
(1%)
1%
3%
5%
60
70
80
90
100
110
120
Q1:10
Q2:10
Q3:10
Q4:10
Q1:11
Q2:11
Q3:11
Q4:11
Q1:12
Q2:12
Q3:12
Q4:12
Q1:13
Q2:13
Q3:13
Q4:13
Q1:14
Q2:14
Q3:14
Q4:14
Q1:15
Q2:15
Q3:15
Q4:15
Q1:16
Q2:16
Q3:16
Q4:16
%Y/YGrowth
TotalTVChannelsReceivedinUSA
Pay TV Households (MM) % Y/Y Growth

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