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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 171
…Mobile Device Time per Day =
18-24 Year-Olds @ 49% Digital…65+ Year-Olds @ 13%, USA
9:49
9:09
7:17
5:42
4:35
1:30
4:41
5:19
4:42
4:27
65+
50-64
35-49
25-34
18-24
Analog Digital
Daily Time Spent by Media & Age Bracket (Not De-Duped), USA, Q4:16
Source: Nielsen Total Audience Report Q4:16
Note: “Analog” includes Live / DVR / Time-shifted TV, DVR / time-shifted TV, AM / FM radio, DVD / Blu-ray, and game consoles. “Digital” includes
Multimedia devices (viewing on Apple TV, Roku, Chromecast, smartphone, computer etc. connected to TV), internet on PC, video on PC, app /
web on smartphone, and video on smartphone.

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