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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 17
56%
21%
15%
0%
10%
20%
30%
40%
50%
60%
70%
Engagement Conversion
& Revenue
Amplification
& Brand
Awareness
%ofRespondentsAdvertisers = Like Measurable Engagement Metrics But…
Some Find Measuring ROI Challenging (as with Offline)
Social Advertisers
Metrics Used to Measure Success, 6/16
Social Media Marketing
Top Challenges, 6/16
61%
38%
34%
0%
10%
20%
30%
40%
50%
60%
70%
Measuring
ROI
Securing
Budget &
Resources
Tying Social
Campaigns
to Business
Goals
%ofRespondents
Source: SimplyMeasured State of Social Marketing Annual Report (6/16)
Note: Based on a survey of social media advertisers, n=350.

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