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KP INTERNET TRENDS 2017 | Internet Trends 2017 Report

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KP INTERNET TRENDS 2017 | PAGE 162
0%
10%
20%
30%
40%
50%
0
20
40
60
80
100
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017*
ShareofUSAHomeEntertainmentRevenue(%)
NetflixPaidSubscribers(MM)
Netflix Paid Subcribers (MM) Share of USA Home Entertainment Revenue (%)
Source: Netflix
Note: Share represented by Netflix domestic streaming revenue over total home entertainment revenue in USA. Domestic streaming not broken
out as individual segment until 2012. Netflix split streaming subs from DVD subs in Q3 2011; graph shows only streaming subs thereafter.
* Q1:17 represents Netflix annualized domestic streaming revenue figure. ARPU shown ex-DVD
…Netflix Streaming =
From 0% to >30% of Home Entertainment Revenue in 10 Years, USA
Netflix Subscribers, 2009 – 2017*, Global
Q1:17 Streaming ARPU per Month = $9.14
9/11
DVD /
Streaming Split
1/07
Streaming
Launch

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